Photo-taking and Online-sharing Behaviors of Culinary Products among Travellers: A Comparison on Generation X, Y and Z

Abstract

This study examines the photo-taking and photo-sharing behaviours of culinary products while travelling, specifically focusing on the behavioural differences in the generation membership (Gen-Y, Gen-X, and Gen-Z). A total of 400 respondents take part in this survey. The result of this study shows that photo-taking and online-sharing behaviours of culinary products vary between the three main generations. However, all three generations like to take pictures during travelling using mobile phones and the majority of them will upload and share the images while relaxing in the restaurant or hotel room, in order to share them with family and friends. These results provide information which can be used to assist the restaurant sectors in identifying the opportunities of co-creation in generating visitor experience intensification.