Mobile commerce decision technologies for management track

Abstract

Mobile commerce is an emerging field in its early stages, but there are a number of ideas of what is going to constitute the key success factors for the actors in the global mcommerce arena. This arena is already growing diversified with a number of application areas, which are growing in different directions and at different paces. We understand already that B2B, B2E, B2C and P2P will produce rather different types of applications, because the propositions for value-added products and services are quite different. This is probably one of the reasons why the hunt for the “mobile commerce killer applications” has been in vain so far. The applications in B2B and B2E share some value propositions. The key motivation for inter-business applications is to improve the effectiveness and the productivity of the interaction between corporations, companies, business units, etc. and through this interaction process to find new forms of joint/shared products and services, and to find new technological solutions for the corresponding production processes with the mobile technologies. In the B2E applications effectiveness and productivity are worked on for both groups/teams and individuals and mobile systems solutions are focused on (i) boosting mobile worker productivity, (ii) simplifying administrative processes, and (iii) building competitive advantage through simpler and more effective team-work. It is expected that the support technology for these applications will be built around intelligent or smart technologies.