Improving Perceptions of the Insurance Industry: The Influence of Insurance Professionals

J. Karl, Brenda Wells
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引用次数: 2

Abstract

The “talent crisis” in the insurance industry is well documented. Solutions to this crisis, however, are not plentiful. One of the major challenges faced by the industry is its reputation. We hypothesize that opinions of the industry can be changed through brief but specific education efforts. We test our hypothesis at a major university and find very strong support for our hypothesis.
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提高对保险业的认识:保险专业人士的影响
保险业的“人才危机”是有据可查的。然而,解决这场危机的办法并不多。该行业面临的主要挑战之一是其声誉。我们假设,业界的意见可以通过简短而具体的教育努力来改变。我们在一所主要的大学里测试了我们的假设,发现我们的假设得到了强有力的支持。
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