{"title":"Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign","authors":"R. Ouschan, Jay Turkington, J. Napoli","doi":"10.4337/9781788114899.00023","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":409948,"journal":{"name":"Handbook of Research on Customer Engagement","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Research on Customer Engagement","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4337/9781788114899.00023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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