Development of Marketplace User Interface Design with Virtual Booth Based on Mobile for Ornamental Fish SMEs

Abstract

Ornamental fish have promising economic potential in Indonesia by being ranked 3rd in the world's ornamental fish exporters. With increasing production potential, Indonesia is also faced with a crucial problem, namely marketing. Marketing that is being done at this time still traditionally opens a place in certain markets so that buyers are only around that area. With the problems that occur in the marketing process that is carried out, it still does not support income from farmers and sellers. Therefore, it is necessary to expand marketing and sales to domestic and foreign countries. So in this study, we developed a combination of concepts in the market in the form of a virtual booth in a mobile application. Design the user interface of a mobile application using a user-centered design approach. This mobile-based virtual booth can make it easier for ornamental fish traders/breeders to display the ornamental fish products they produce in their respective booths in the form of video or live to consumers. With this design, it is hoped that it will make it easier for SMEs in the ornamental fish sector to communicate with buyers from within and outside the country so that transactions occur with each other. With this, it can increase the income of SMEs in the ornamental fish sector. In addition, it can provide an application platform that is easy for users to use.