Business Social Responsibility

Abstract

“Corporate social responsibility” is a term that first began to circulate widely in the late 1960s and early 1970s. Though it may seem to be a straightforward concept, the phrase can imply a range of activities, from minority hiring initiatives and environmentally sound operations, to funding local nonprofits and cultural institutions. The idea appeared to have developed amid increasing demands made of corporations by a number of different groups, such as the consumer movement. However, American business managers engaged in many of these practices well before that phrase was coined. As far back as the early 19th century, merchants and business owners envisioned a larger societal role. However, broader political, social, and economic developments, from the rise of Gilded Age corporations to the onset of the Cold War, significantly influenced understandings of business social responsibility. Likewise, different managers and corporations have had different motives for embracing social responsibility initiatives. Some embraced social responsibility rhetoric as a public relations tool. Others saw the concept as a way to prevent government regulation. Still others undertook social responsibility efforts because they fit well with their own socially progressive ethos. Though the terms and understandings of a business’s social responsibilities have shifted over time, the basic idea has been a perennial feature of commercial life in the United States.