The Effect of Competitive Intensity on Performance of Private Security Firms in Kenya

Dr. Evans Ojiambo Onditi
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Abstract

The objective of the study was to establish the effect of competitive intensity on performance of private security firms in Kenya. The data was collected from key informants who were either the marketing manager or the Chief Executive Officer of the firms. The theoretical foundation of the study was based on the Market Based View which provided theoretical perspectives on how external environmental factors including competitive rivalry in the industry can influence firm performance. The study was cross-sectional in nature and it targeted 39 firms that were members of the Kenya Security Industry Association (KSIA). A census was done because the population was relatively small. A total of 37 firms participated in the study and this translated to a 95% response rate. Data was collected from the respondents using a structured questionnaire whose measurement scales met all the requirements of reliability and validity tests. Descriptive statistics were used to gain a good understanding of the respondent and firm characteristics. Simple linear regression was used to establish the effect of competitive intensity on firm performance. Results of the regression analysis indicated that competitive intensity had a positive and significant effect on non-financial performance of private security firms. The study concluded based on the results of the regression analysis that competitive intensity has a positive and significant effect on the non-financial performance of private security firms in Kenya. It recommended that the management of private security firms and other firms operating in industries where the industry rivalry is high should be proactive and adopt a competitor orientation in their firms by monitoring the strengths and weaknesses of competitors and anticipating competitor actions that may affect the firm. However, the study also recommended that the firms should not be too competitor oriented otherwise they may lose their focus on customer needs and this may be detrimental to firm performance. Future studies should investigate the influence of government regulation on the relationship between competitive intensity and firm performance. This study was quantitative in nature and future studies should consider using qualitative approaches to data collection and analysis to establish if the findings will be similar.
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竞争强度对肯尼亚私营保安公司绩效的影响
本研究的目的是确定竞争强度对肯尼亚私营保安公司业绩的影响。这些数据是从这些公司的营销经理或首席执行官的关键线人那里收集的。本研究的理论基础是基于市场的观点,它提供了包括行业竞争在内的外部环境因素如何影响企业绩效的理论视角。这项研究本质上是横断面的,它针对的是39家肯尼亚安全行业协会(KSIA)的成员公司。由于人口相对较少,所以进行了人口普查。共有37家公司参与了这项研究,这意味着95%的回复率。数据收集使用结构化问卷,其测量量表符合信度和效度检验的所有要求。描述性统计被用来获得一个很好的理解受访者和公司的特点。采用简单线性回归方法建立竞争强度对企业绩效的影响。回归分析结果表明,竞争强度对民营保安企业非财务绩效有显著的正向影响。根据回归分析的结果,研究得出竞争强度对肯尼亚私营保安公司的非财务绩效有显著的正向影响。它建议,在行业竞争激烈的行业中经营的私人保安公司和其他公司的管理层应该积极主动,通过监测竞争对手的长处和弱点,并预测可能影响公司的竞争对手的行动,在公司中采取竞争对手导向。然而,该研究还建议,公司不应该过于竞争导向,否则他们可能会失去对客户需求的关注,这可能不利于公司业绩。未来的研究应探讨政府管制对竞争强度与企业绩效关系的影响。这项研究本质上是定量的,未来的研究应该考虑使用定性的方法来收集和分析数据,以确定研究结果是否相似。
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