Eufloria: An Exquisite Jewelry Brand Embracing Floral-tree Motif

Abstract

The current study introduces a new jewelry brand Eufloria which is highly inspired by the combination of special floral-tree structure and Mughal era. The researchers’ designs infuse trees in the jewelry with a texture and color tones of Pakistani Mughal era into it. The current study is under the deep influence of Japanese culture and also aims to incorporate its fashion trends into it as well. The motive and objective behind these new designs of jewelry is to meet the demands of entire fashion industry of the current era. Jewelry has the ability to highlight women personality and bring out her best persona if a right jewelry is chosen for the right occasion. Today, the fashion industry is at its peak as the female models wear ornaments of variant styles on different events. These ornaments and their style are adopted by the modern-day women as they idolized celebrities. Furthermore, this study focuses on trending floral jewelry designs that are being appreciated by the younger generation, for instance, cherry blossom in shades of baby pink and ivory. In addition, we aim to design catalogues with its first collection along with inlays; and we will promote this vision via e-marketing platforms for which we shall create an Instagram and Facebook business page. These pages further include practice of a researcher’s designing skills for social media designing. This research work also reflects light on the package design for the products. Hence, it covers the entire graphic designing skills. In addition, online surveys will be conducted in order to determine the desirability of the project in this research. Index terms: Eufloria, fashion ornaments, floral motifs, jewelry, Mughal era.