QUIZ IT! An all-generation approach to encourage sustainable food packaging practices

Victoria Norton, Stella Lignou
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Abstract

There is increasing pressure for consumers to adopt sustainable lifestyles; however, there is widespread confusion and lack of clear information relating to appropriate food packaging disposal. This paper explores quizzes as a strategy to test food packaging disposal knowledge and encourage engagement in UK consumers of varying ages. Three hundred and eleven consumers (4–85 years) completed the food packaging symbols and disposal quizzes at various community-based events. In summary, quiz performance was encouraging; however, it was associated with various knowledge gaps such as symbols (tidyman and green dot) and disposal (cleaning and mixed materials). Positively, nearly 90 % of consumers are interested in modulating future food packaging disposal behaviour; hence, capitalising on such findings is key going forwards. Therefore, the use of quizzes was an effective strategy to engage consumers with appropriate disposal in community settings. Future work should focus on ensuring consumers have access to relevant information coupled with improved recycling infrastructure so that households can easily implement everyday sustainable food packaging behaviour.

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测试它!鼓励可持续食品包装实践的全代方法
消费者采用可持续生活方式的压力越来越大;然而,普遍存在混淆和缺乏有关适当的食品包装处理的明确信息。本文探讨测验作为一种策略,以测试食品包装处置知识,并鼓励参与不同年龄的英国消费者。311名消费者(4-85岁)在各种社区活动中完成了食品包装符号和处理测验。总而言之,测试成绩令人鼓舞;然而,它与各种知识空白有关,如符号(清洁工和绿点)和处理(清洁和混合材料)。积极的方面是,近90%的消费者对调整未来的食品包装处理行为感兴趣;因此,利用这些发现是前进的关键。因此,使用测验是一种有效的策略,可以让消费者在社区环境中进行适当的处置。未来的工作应侧重于确保消费者能够获得相关信息,并改善回收基础设施,以便家庭能够轻松实施日常可持续食品包装行为。
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