Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16957834460349

Abang Azlan Mohamad, May Chiun Lo, Wan Hashim Wan Ibrahim, Ying Sin Chin, Fung Yee Law

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Abstract

Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study investigates the role of event attachment in fostering local economic development in Sarawak. The research gathered data from 1265 diverse event attendees and employed WarpPLS 8.0 to analyse the proposed model. Findings highlighted the substantial impact of place image, service quality, and community support on event attachment and, subsequently, economic development. Notable events like the Rainforest World Music Festival and Sarawak Regatta are analysed. The study offers practical insights for event planners and policymakers to boost event attachment, emphasizing place image, quality services, and community support to drive economic development in Sarawak. This research highlights the pivotal role of event attachment in sustaining the region's economic growth.

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砂拉越的地方形象、优质服务与事件依恋:社区支持对经济发展的调节作用

马来西亚的活动产业近年来蓬勃发展，成为一个重要的经济驱动力，尤其是在文化多元的砂拉越。然而，2019冠状病毒病大流行严重扰乱了该行业，导致活动取消、经济损失和社区参与度降低。本研究探讨事件依恋在促进沙捞越地方经济发展中的作用。该研究收集了1265名不同的活动参与者的数据，并使用WarpPLS 8.0对所提出的模型进行分析。研究结果强调了场所形象、服务质量和社区支持对事件依恋以及随后的经济发展的重大影响。值得注意的事件，如热带雨林世界音乐节和沙捞越帆船赛分析。该研究为活动策划者和政策制定者提供了实用的见解，以促进活动依恋，强调场所形象，优质服务和社区支持，以推动砂拉越的经济发展。本研究强调了事件依恋在维持区域经济增长中的关键作用。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.