Influence of return convenience on young buyers’ repurchase intentions

IF 3.5 Q2 BUSINESS Young Consumers Pub Date : 2023-10-05 DOI:10.1108/yc-02-2023-1691
Waqar Ahmed, Sehrish Huma, Syed Umair Ali
{"title":"Influence of return convenience on young buyers’ repurchase intentions","authors":"Waqar Ahmed, Sehrish Huma, Syed Umair Ali","doi":"10.1108/yc-02-2023-1691","DOIUrl":null,"url":null,"abstract":"Purpose With the growth in online purchasing, the return of distressed shipments also increased. The return experience of the online shopper has a huge impact on their next purchase decision-making. This explanatory research aims to identify and empirically explain factors related to the online buyer’s return experience that influence the repurchase intention of young buyers. Design/methodology/approach Primary data were collected from 235 active online young buyers who have experienced returning the goods through a structured questionnaire. Structural equation modeling is used for analyzing the data. Findings This study reveals that an online return policy leniency strongly supports service recovery quality, expected return convenience, buyer trust and satisfaction, which lead to repurchase intentions. Moreover, return satisfaction positively impacts repurchase intention while mediating young buyer trust. Originality/value This study is one of the few relevant pieces of research that would benefit e-tailers to improve their product return policy and compel young buyers’ intention to make a repeat purchase.","PeriodicalId":46660,"journal":{"name":"Young Consumers","volume":"26 1","pages":"0"},"PeriodicalIF":3.5000,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Young Consumers","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/yc-02-2023-1691","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose With the growth in online purchasing, the return of distressed shipments also increased. The return experience of the online shopper has a huge impact on their next purchase decision-making. This explanatory research aims to identify and empirically explain factors related to the online buyer’s return experience that influence the repurchase intention of young buyers. Design/methodology/approach Primary data were collected from 235 active online young buyers who have experienced returning the goods through a structured questionnaire. Structural equation modeling is used for analyzing the data. Findings This study reveals that an online return policy leniency strongly supports service recovery quality, expected return convenience, buyer trust and satisfaction, which lead to repurchase intentions. Moreover, return satisfaction positively impacts repurchase intention while mediating young buyer trust. Originality/value This study is one of the few relevant pieces of research that would benefit e-tailers to improve their product return policy and compel young buyers’ intention to make a repeat purchase.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
回购便利性对年轻购买者回购意愿的影响
随着网上购物的增长,不良货物的退货也在增加。在线购物者的退货体验对他们的下一次购买决策有着巨大的影响。本解释性研究旨在识别并实证解释影响年轻买家再购买意愿的网络买家退货体验相关因素。设计/方法/方法主要数据是通过结构化问卷从235名活跃的在线年轻买家那里收集的,他们都有退货的经历。采用结构方程模型对数据进行分析。研究发现,在线退货政策宽松度对服务恢复质量、预期退货便利性、买家信任和满意度有显著的支持作用,从而导致消费者的再购买意愿。此外,退货满意度正向影响回购意愿,同时中介年轻买家信任。独创性/价值这项研究是为数不多的相关研究之一,它将有利于电子零售商改善他们的产品退货政策,并迫使年轻买家重复购买。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
期刊最新文献
“Do you practice what you preach?” The effects of celebrities’ pro-environmental messages on social media on young adults’ pro-environmental behavior Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention Drivers of consumer trust in mHealth apps among young consumers: a socio-technical approach Do business-wide sustainability labels boost consumer trust and enhance perceptions of sustainability information quality? An experiment among Z-generation members Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1