{"title":"Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power","authors":"Shermeen Hasan, Abdul Qayyum","doi":"10.1504/ijbsr.2023.134466","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38140,"journal":{"name":"International Journal of Business and Systems Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business and Systems Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijbsr.2023.134466","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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