Heritage tourism and peace interdependency: news content analysis on the destruction and the rebuilding drives of Jahanabad Buddha Statue, Swat, Pakistan

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-09-13 DOI:10.1108/ijtc-09-2022-0222

Farhad Nazir, Norberto Santos, Luís Silveira

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Abstract

Purpose This paper aims to discern the potential dimensions amid the duality of heritage tourism and peace. Reflecting on the phases of destruction and rebuilding of Seated Buddha of Jahanabad, this study used the content analysis of 40 news sources, to unravel the resultant avenues of heritage tourism and peace. Design/methodology/approach Following the qualitative research strategy, the interface of NVivo 12 has been used to transcribe the textual and visual content of media news. The media news aired on the incident of destruction phase in 2007, and rebuilding drive in 2012–2016 were the two sets of collected data. A hierarchy of thematic analysis was adopted to identify nodes, subthemes and themes. Findings Findings of this study highlighted six themes: peaceful imagery, PI; heritage dissonance, HD, vs interfaith harmony, IH; peace allegory through restoration, PAR; precursor of heritage sustainability, PHS; community heritage consonance, CHC; and heritage touristic valuation, HTV. Research limitations/implications This study lacks statistical data of the quantitative research domain. Aimed at a single heritage site, it analyzed limited number of news sources. Practical implications This study offers implications for industrial, theoretical, managerial and governmental stakeholders in their respective domains. Moreover, it also provides takeouts for common readers. Originality/value This study contends a significant research issue and analyzes the destruction and rebuilding of a heritage site in a developing country. Primarily in the sociogeographic context of the research issue, the resultant dimensions are novel and demanding.

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遗产旅游与和平的相互依存:巴基斯坦斯瓦特贾哈纳巴德佛像被毁与重建动力的新闻内容分析

本文旨在探讨遗产旅游与和平二元性的潜在维度。本研究反映了贾哈纳巴德坐佛的破坏和重建阶段，利用40个新闻来源的内容分析，揭示了遗产旅游与和平的最终途径。遵循定性研究策略，NVivo 12的界面被用于转录媒体新闻的文本和视觉内容。媒体报道的2007年破坏阶段事件和2012-2016年重建驱动是收集到的两组数据。采用主题分析的层次结构来识别节点、副主题和主题。本研究的发现突出了六个主题:和平意象，PI;传统不和谐(HD) vs宗教间和谐(IH);和平寓言通过恢复，PAR;遗产可持续性的先驱，小灵通;社区遗产和谐;遗产旅游价值评估(HTV)。本研究缺乏定量研究领域的统计数据。该报告以单一遗址为目标，分析了数量有限的新闻来源。本研究为工业、理论、管理和政府的利益相关者在各自领域提供了启示。此外，它还为普通读者提供外卖。本研究提出了一个重要的研究问题，分析了一个发展中国家遗产遗址的破坏与重建。主要是在研究问题的社会地理背景下，由此产生的维度是新颖和苛刻的。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.