Analysis of the competitiveness factors for MICE tourism: the case of Mazatlan, Sinaloa

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-09-13 DOI:10.1108/ijtc-11-2022-0248
Margarita Guadalupe Zazueta-Hernández, Mónica Velarde-Valdez
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Abstract

Purpose Meetings, incentives, conferences and exhibitions (MICE) tourism has established as a tourism segment that is growing in popularity. It is less seasonality dependent, promotes the offer of services and contributes to the development of the sector. Therefore, this study aims to analyze the competitiveness factors for the improvement of MICE tourism in the city of Mazatlan. Design/methodology/approach It was developed with a mixed approach, using quantitative and qualitative data collection techniques, such as interviews with experts, surveys of stakeholders in the tourism sector and documentary analysis. Based on the theoretical review, the following four competitiveness factors were defined for MICE tourism: 1) resource factors, 2) destination management factors, 3) conditioning factors of the environment and 4) conditioning factors of the demand, applying and importance-performance analysis. Findings The results indicate that the factors of competitiveness in the case of the study that had greater importance and better performance are the conditioning factors of the demand and resource factors. However, the development and implementation of comprehensive destination management strategies are required to improve this segment, as well as giving due importance to taking into account the important conditioning factors of the environment. Originality/value This study makes a theoretical contribution to the literature on the competitiveness of tourist destinations in the MICE segment by identifying the factors for its development, as well as the practical implications for the specific case study. In addition to this, it was identified that there are few empirical studies that analyze the factors that contribute to improving the competitiveness of this segment.
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会展旅游竞争力因素分析——以锡那罗亚州马萨特兰为例
会议、奖励、会议和展览(MICE)旅游已经成为一个越来越受欢迎的旅游领域。它对季节性的依赖程度较低,促进了服务的提供,并有助于该部门的发展。因此,本研究旨在分析马萨特兰市会展旅游提升的竞争力因素。设计/方法/方法采用混合方法,使用定量和定性数据收集技术,例如与专家的访谈、对旅游业利益相关者的调查和文献分析。在理论综述的基础上,定义了会展旅游的四个竞争力要素:1)资源因素、2)目的地管理因素、3)环境调节因素、4)需求调节因素、应用与重要性绩效分析。研究结果表明,在本研究案例中,对企业竞争力具有更大重要性和更好绩效的因素是需求因素和资源因素的调节因素。然而,需要制定和实施综合目的地管理战略来改善这一细分市场,并适当重视考虑环境的重要条件因素。本研究通过识别影响会展业旅游目的地竞争力的因素,对会展业旅游目的地竞争力的文献研究做出了理论贡献,并为具体案例研究提供了实践意义。除此之外,还发现很少有实证研究分析有助于提高这一细分市场竞争力的因素。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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