“Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media

IF 3.5 Q2 BUSINESS Young Consumers Pub Date : 2023-10-09 DOI:10.1108/yc-04-2023-1726
Ulla-Maija Sutinen, Roosa Luukkonen, Elina Närvänen
{"title":"“Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media","authors":"Ulla-Maija Sutinen, Roosa Luukkonen, Elina Närvänen","doi":"10.1108/yc-04-2023-1726","DOIUrl":null,"url":null,"abstract":"Purpose This study aims to examine adolescents’ social media environment connected to unhealthy food marketing. As social media have become a ubiquitous part of young people’s everyday lives, marketers have also shifted their focus to these channels. Literature on this phenomenon is still scarce and often takes a quite narrow view of the role of marketing in social media. Furthermore, the experiences of the adolescents are seldom considered. Design/methodology/approach Using a sociocultural approach and netnographic methodology, this study presents findings from a research project conducted in Finland. The data consist of both social media material and focus group interviews with adolescents. Findings The findings elaborate on unhealthy food marketing to adolescents in social media from two perspectives: sociocultural representations of unhealthy foods in social media marketing and social media influencers connecting with adolescents. Originality/value The study broadens and deepens the current understanding of unhealthy food marketing to adolescents taking place in social media. The study introduces a novel perspective to the topic by looking at it as a sociocultural phenomenon.","PeriodicalId":46660,"journal":{"name":"Young Consumers","volume":"29 1","pages":"0"},"PeriodicalIF":3.5000,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Young Consumers","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/yc-04-2023-1726","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose This study aims to examine adolescents’ social media environment connected to unhealthy food marketing. As social media have become a ubiquitous part of young people’s everyday lives, marketers have also shifted their focus to these channels. Literature on this phenomenon is still scarce and often takes a quite narrow view of the role of marketing in social media. Furthermore, the experiences of the adolescents are seldom considered. Design/methodology/approach Using a sociocultural approach and netnographic methodology, this study presents findings from a research project conducted in Finland. The data consist of both social media material and focus group interviews with adolescents. Findings The findings elaborate on unhealthy food marketing to adolescents in social media from two perspectives: sociocultural representations of unhealthy foods in social media marketing and social media influencers connecting with adolescents. Originality/value The study broadens and deepens the current understanding of unhealthy food marketing to adolescents taking place in social media. The study introduces a novel perspective to the topic by looking at it as a sociocultural phenomenon.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
“给爱吃糖的人贴上标签”——社交媒体青少年不健康食品营销的社会文化方法
本研究旨在探讨青少年社交媒体环境与不健康食品营销的关系。随着社交媒体成为年轻人日常生活中无处不在的一部分,营销人员也将注意力转移到了这些渠道上。关于这一现象的文献仍然很少,而且往往对营销在社交媒体中的作用持相当狭隘的看法。此外,青少年的经历很少被考虑。设计/方法/方法本研究采用社会文化方法和网络学方法,介绍了在芬兰进行的一项研究项目的结果。这些数据包括社交媒体材料和对青少年的焦点小组访谈。研究结果从不健康食品在社交媒体营销中的社会文化表征和社交媒体影响者与青少年的联系两个角度阐述了不健康食品在社交媒体上对青少年的营销。独创性/价值本研究拓宽和深化了目前对社交媒体上针对青少年的不健康食品营销的理解。该研究通过将其视为一种社会文化现象,为该主题引入了一种新颖的视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
期刊最新文献
“Do you practice what you preach?” The effects of celebrities’ pro-environmental messages on social media on young adults’ pro-environmental behavior Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention Drivers of consumer trust in mHealth apps among young consumers: a socio-technical approach Do business-wide sustainability labels boost consumer trust and enhance perceptions of sustainability information quality? An experiment among Z-generation members Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1