The current research landscape in digital marketing scientific literature in libraries: exploration through performance and science mapping

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2023-10-09 DOI:10.1108/dlp-07-2023-0059
Javaid Ahmad Wani
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Abstract

Purpose This study aims to analyse and understand the current state of research in the field of digital marketing in “library and information science”. Design/methodology/approach This study used a “bibliometric research design.” A lexical title search was used to obtain the required data set for executing this study, and a comprehensive “indexing and abstracting” database, Web of Science, was used as a data harvesting source. Louvain’s clustering algorithm was used for network metrics. Findings The findings revealed that research productivity and impact have grown considerably over time, indicating significant attention towards digital marketing research in library and information science (LIS). Moreover, the results showed that the overall author collaboration patterns were weak, hence creating room for development in the author’s collaboration patterns. Practical implications The current study could be very beneficial in providing a comprehensive and up-to-date overview of the “digital marketing” research field scholarly output in LIS, which can be used by researchers, practitioners and policymakers to guide their work and make informed decisions. Originality/value The originality of this bibliometric study lies in its comprehensive and up-to-date analysis of the current state of research in the field of “digital marketing” in LIS. This study provides a unique and in-depth understanding of the key authors, venues and papers in the field, as well as the trends and patterns in the research.
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图书馆数字营销科学文献研究现状:绩效探索与科学测绘
本研究旨在分析和了解“图书馆情报学”中数字营销领域的研究现状。本研究采用“文献计量学研究设计”。使用词汇标题搜索获得执行本研究所需的数据集,并使用综合“索引和摘要”数据库Web of Science作为数据收集源。网络指标采用Louvain聚类算法。研究结果显示,随着时间的推移,研究的生产力和影响都有了显著的增长,这表明图书馆和信息科学(LIS)对数字营销研究的重视程度很高。此外,研究结果显示,作者协作模式整体薄弱,这为作者协作模式的发展创造了空间。当前的研究可以非常有益地提供一个全面和最新的“数字营销”研究领域的学术成果概述,这可以被研究人员、从业者和政策制定者用来指导他们的工作和做出明智的决策。这项文献计量学研究的独创性在于它对美国“数字营销”领域的研究现状进行了全面和最新的分析。本研究提供了一个独特而深入的了解该领域的主要作者、地点和论文,以及研究的趋势和模式。
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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