Far-right social media communication in the light of technology affordances: a systematic literature review

Abstract

Most analyses of far-right communication on social media focus on one specific platform, while findings are generalized. In this study, I argue that the far right’s use of social media depends on technology affordances – the linkage between platform design and usage – and, thus, might not always be generalizable. After discussing six affordances – persistence, scalability, replicability, connectivity, searchability, and identifiability – I apply them to studies about the far right on Facebook, Twitter, Instagram, YouTube, and Telegram in a systematic literature review. I conclude that most research focuses on aspects linked to connectivity, scalability, and replicability, while persistence, searchability, and identifiability are barely researched so far. I further discuss shortcomings and possibilities for future research to consider aspect of technology affordances.