Exploring SMEs innovation paths with augmented and virtual reality technologies

IF 5 3区 管理学 Q1 BUSINESS European Journal of Innovation Management Pub Date : 2023-11-09 DOI:10.1108/ejim-02-2023-0118
Elena Pessot, Andrea Zangiacomi, Marco Sacco
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Abstract

Purpose Augmented reality (AR) and virtual reality (VR) are increasingly recognized among technologies potentially driving the digital innovation of small and medium-sized enterprises (SMEs). Nevertheless, the implications of AR/VR adoption in innovation processes have yet to receive much attention to date, with the need to explore the issues facilitating a systematic implementation in the SME context. This study aims to investigate the possible innovation paths of SMEs as a result of AR/VR adoption. Design/methodology/approach The authors performed a multiple case study research involving six Italian SMEs in manufacturing and service sectors that are investing in AR and/or VR solutions and are digitally innovating thanks to these technologies. Findings AR/VR solutions lead to different types of innovation in SMEs, i.e. for innovating product or service offerings, business processes or even the business model, when AR/VR extends to the company business logic. SMEs demonstrate being able to leverage internal sources with the essential commitment of top management and low resistance of employees in all kinds of AR/VR-enabled innovations. Conversely, they involve different external innovation sources according to the type of innovation pursued. Organizational issues emerged as more relevant than technological issues. Practical implications Results contribute to the literature on digital transformation of SMEs and provide managerial guidance on innovation sources and organizational issues to be considered to effectively deploy AR/VR solutions into specific innovation paths. Originality/value This study explores the impact of emergent technologies in the innovation process along with multiple perspectives, degree of complexity, and strategic importance in the SME context.
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利用增强现实和虚拟现实技术探索中小企业创新路径
增强现实(AR)和虚拟现实(VR)在潜在推动中小企业数字化创新的技术中日益得到认可。然而,迄今为止,AR/VR在创新过程中的应用还没有得到很多关注,需要探索促进在中小企业背景下系统实施的问题。本研究旨在探讨中小企业在采用AR/VR技术后可能的创新路径。设计/方法/方法作者进行了一项多案例研究,涉及六家意大利制造业和服务业的中小企业,这些企业正在投资AR和/或VR解决方案,并通过这些技术进行数字化创新。当AR/VR扩展到公司业务逻辑时,AR/VR解决方案为中小企业带来了不同类型的创新,即创新产品或服务,业务流程甚至商业模式。在各种AR/ vr支持的创新中,中小企业能够利用内部资源,获得高层管理人员的基本承诺和员工的低阻力。相反,根据所追求的创新类型,它们涉及不同的外部创新来源。组织问题比技术问题更为重要。本文的研究结果为中小企业数字化转型的相关文献提供了参考,并就创新来源和组织问题提供了管理指导,从而有效地将AR/VR解决方案部署到具体的创新路径中。本研究探讨了新兴技术在创新过程中的影响,以及在中小企业背景下的复杂程度和战略重要性。
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来源期刊
CiteScore
10.40
自引率
17.60%
发文量
107
期刊介绍: The subject of innovation is receiving increased interest both from companies because of their increased awareness of the impact of innovation in determining market success and also from the research community. Academics are increasingly beginning to place innovation as a priority area in their research agenda. This impetus has been partly fuelled by the Economic & Social Research Council (ESRC) who have designated innovation as one of nine research areas in their research initiative schemes.
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