Corporate restructuring in the telecommunications equipment industry: The case of Spain in the late twentieth century

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2023-11-09 DOI:10.1080/00076791.2022.2087634
Ángel Calvo
{"title":"Corporate restructuring in the telecommunications equipment industry: The case of Spain in the late twentieth century","authors":"Ángel Calvo","doi":"10.1080/00076791.2022.2087634","DOIUrl":null,"url":null,"abstract":"AbstractA new technological paradigm coupled with a powerful wave of deregulation and liberalisation that was unleashed worldwide from the 1980s onwards acted as a catalyst for profound transformation in the telecommunications equipment industry, which was dominated at the time by large multinational corporations. These developments, in turn, led to worldwide restructuring in the sector. The present paper hypothesises that the sector’s oligopolistic structure remained, but that it did so under the leadership of new global players that sought to impose their strategies in response to the prevailing conditions. The paper also aims to explain the reasons for the global restructuring in the sector by looking at the strategies, choices, and decisions of the involved multinationals from the viewpoint of the nation-state. Based on the assumption that a separate analysis of one national unit can help to understand the process as a whole, the paper draws on primary sources to describe and analyse the adjustment path within Standard Eléctrica, a Spanish subsidiary first of IT&T and then of Alcatel.Keywords: IT&TAlcatelStandard EléctricaAmerican telephone and telegraph Cotelecommunications equipment industryrestructuringoligopolies Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 European Commission (Citation1997), p. 39; Crandall and Flamm, eds. (Citation1989); Feldstein (Citation2007), p. 420. Heated debates preceded the AT&T break-up: Agnew and Romeo (Citation1981), pp. 273–288. In their influential report to President Valéry Giscard d’Estaing, Nora and Minc (Citation1978) coined a new word – “télématique” (télécommunication + informatique) – and proposed as a cornerstone the strategy of “marrying” computers and communication technologies. Some years later, Spanish President Felipe González commissioned the prestigious sociologist Castells (Citation1986) to undertake a similar study, which inspired the Socialist attitude of putting pressure on multinationals to negotiate industrial restructuring.2 IT&T had technological problems, was oversized from the legal and financial point of view, and had an inadequate technical and commercial structure: Suard (Citation2002); Zanfei (Citation1992), pp. 83–105. The multinational openly regarded SEL as a German firm because of its manufacturing capacity and independence research (Ziegler, Citation1997, p. 84).3 The ERI, created in mid-1983 in Amsterdam, consisted of half a hundred of European entrepreneurs working at both national and European level to strengthen the competitiveness of the European economy, which was then lacking in dynamism and innovation compared to those of Japan and the United States.4 Quatrepoint (Citation1986), p. 8.5 Batt and Darbishire (Citation1997), pp. 59–79; Baskoy (Citation2008); Thatcher (1999), p. 199. The chronology matters to some extent: Spain joined late processes such as the Italian; for the Italian firms, see also Colli and Vasta (Citation2010).6 Becattini (Citation2009), p. 343; Kaldor, Selchow & Murray-Leach (Citation2015), p. 120.7 Ethier (Citation1997), p. 2.8 OECD (Citation1993), pp. 27–28. It is worth noting that in the 1980s the EEC has not adopted yet the European Works Council directive, which favoured the re-emergence of transnational labour relations in the 1990s: Erne (Citation2008), p. 134.9 The liberalisation of telecommunications in Spain was a process with negotiated delays compared to Europe as a whole and gradual implementation. It began in the mid-1980s and culminated in 1998 with the opening of the fixed-line telephone service to the competition. Europe was the driving force behind the way forward, but it was targeted outside the sector - control of inflation - that led the government to accelerate reform. From 1987 to 1993, the socialist government prioritised regaining control of telecommunications policy, modernising the service and universalising access to fixed voice telephony. Subsequently, between 1993 and 1996, the Executive sought to use liberalisation politically as an incentive to reduce telecommunications prices and to contain inflation close to the Maastricht Treaty requirement. Finally, in the short period 1996 to 1998, the right-wing PP government accelerated liberalisation and established the new regulatory framework: Calzada and Costas (Citation2016), pp. 3–55.10 By 1970, SESA ranked third among the IT&T largest manufacturing units in Europe: United States Congress (Citation1971), p. 81. Despite acting in a smaller domestic market than that of the large European countries, the Spanish subsidiaries of the IT&T group accounted in 1985 for 4.83% of the group’s sales (Standard Eléctrica S., 2016a, 1987, p. 24) and forecasted proportionally higher growth than the rest of the group.11 Canalejo (Citation1993); Rama and Holl (Citation2009), pp. 182–204. As a successor of Manuel Márquez Balín, Miguel Canalejo, an industrial engineer, belonged to the third generation of SESA managers, already in Alcatel’s era.12 Llerena, Matt & Trenti (Citation2000), pp. 223 and 226; Edquist, Hommen & Tsipouri (Citation2000), p. 226.13 Sáez, Ángel and Morlán (Citation2009); Valdaliso (Citation2003), pp. 52–67; for a classic text on the industrial policy debate, see Johnson (Citation1984); for a compelling argument on industrial policy in the US, see Cohen and DeLong (Citation2016), p. 103. Unlike other former IT&T subsidiaries, SESA already counts with some studies, such as Chakravarthy (Citation1996, pp. 529–539) from the management standpoint and Kippenberger (Citation1998, pp. 37–40) for corporate changes in general.14 It connects with the debates of the 1980s on the relationship between Governments and multinationals, reflected by Poynter (Citation2013); it is also close to Colli and Piscitello (2014, 487–508), who analyse the interplay between incumbent telecommunications operators and their homegrown Administration, claiming the role of governments as goal-oriented strategists. The ceding of sovereignty by the nation-state to institutions and markets along with the acquisition of new spheres of control to foster “national competitiveness” and influence the pace of globalisation is controversial: Cable (Citation1995), pp. 23–53.15 Parliamentary sources, both Spanish and foreign, stand out as well. Generally, the press received information directly from the interlocutors, so their data could be considered reliable. However, some of them had to be cleared up, as it happened, for example, when UGT was forced to amend the erroneous figures provided by the press: UGT Metal press release to all media, 16 November 1983, Archive of the Largo Caballero Foundation (AFLC in its Spanish acronym).16 Department of Commerce (Citation1986), p. 53. Companies need to ground rapid innovation with financial soundness to withstand intense competition in a setting of sharp price falls and dependence on state research subsidies: Baskoy (Citation2008), p. 148.17 Commission of the European Communities (Citation1990), pp. 28–30; Grupp and Schnöring (Citation1992), pp. 46–66. Telecommunications equipment comprises three types of products: switching, whether public or private; transmissions to generate and receive signals, and support cables (where necessary); terminals, to send and receive voice, data, text or image communications. Switching, the bulk of the telecommunications equipment market, accounted for 17% of the industry’s sales in the US in 1989 and nearly half of European production: Sutton (Citation2001), p. 137; BIPE. (Citation1991), p. 12/19.18 In 1990, worldwide communications equipment production increased by 1.68 from nearly $38 billion seven years earlier: Butcher (Citation1991), p. 2/11.19 Brown (Citation1994), p. 3. Segments such as mobile and space communications, as well as optical transmission and some business communications, were expected to boost total demand for telecommunications equipment by 7.7% in real terms until 1992: BIPE. (Citation1991), p. 12/19.20 Some countries, including France, practised a ‘buy national’ policy: Department of Commerce (Citation1986), pp. 51–52. The benefits comprised sharing product development costs with other countries, achieving technology transfer more easily, and cutting the cost of capital investment: European Commission (Citation1997), p. 97. Two large groups of suppliers were present, the largest being made up of telecommunications specialists with the dominant activity in the production of equipment. These, in turn, were rather generalists within the telecommunications equipment sector (Alcatel, Ericsson and Italtel, to which AT&T and Northern Telecom were added worldwide). The second large group consisted of electronics generalists (Siemens, Bosch and Philips): BIPE. (Citation1991), p. 12/23.21 Eurostrategies ESTEL, Eurostat (Comext): https://ec.europa.eu/eurostat/data/database, accessed on 15/3/2018.22 Cross-specialisation was encouraged in telecommunications, railways, power generation, medical equipment, and urban transportation: Foundations for the future of European industry, Amsterdam meeting, 1/6/1983.23 Hamann (Citation2012). The Union of the Democratic Centre (UCD in its Spanish acronym) agreed with opposition parties the so-called Moncloa Pacts (October 1977), a consensual attempt to confront the catastrophic economic situation. Paradoxically, nationalisations, striking in the context of UCD’s centre-right governments, actually served the interests of majority shareholders and financial institutions, threatened by considerable outstanding claims. By way of comparison, a financial restructuring with layoffs occurred at AEG-Telefunken: Le Monde, 11/3/1983.24 Recio and Roca, in Glyn (Citation2001), p. 174; this programme was inspired by Mitterrand in its consideration of industry as a lever for development (Mauroy, Citation1981), but it was linked to Nordic social democracy in its withdrawal from nationalisations.25 A technical team under the future minister of Industry, Carlos Solchaga, sketched the White Paper before the Socialists took office.26 EEC.27 The interest on debt multiplied by five percentage points and social spending also grew by almost five: Recio and Roca, in Glyn (Citation2001), p. 193.28 Solchaga (Citation1997), p. 57; El País (hereinafter referred to as ElP), 9/6/1983. The basic agreement on the industrial reorganization of the IT&T group of companies in Spain was in January 1984: Minutes of the final meeting of the working committee set up for the industrial reorganisation of the IT&T group of companies in Spain (from here on Minutes), Madrid, January 24, 1984, Dossier, AFLC. The PSOE of the transition to democracy stemmed from the political and organisational restructuring brought about at the Suresnes Congress 1974. With Felipe González and Alfonso Guerra at the head, two sensibilities coexisted inside socialist government, not without tensions: the social one, the majority in any social democratic party, which was inclined to fulfil the aspirations of the party’s bases (Guerra), and the liberal one (Miguel Boyer, the minister of Economy and Finance of the first socialist government). The latter, close to the ­macroeconomic views of the OECD and the Bank of Spain, advocated deficit reduction and a certain control of public spending.29 Catalan (1999), pp. 365–366.30 Unemployment reached 22% of the active population; a net employment increase was only generated when growth was above 3%: Sudrià (Citation2013), pp. 193–220.31 Aranzadi (Citation1989), pp. 258–261. The privatisation of SEAT resulted in an employment cut of almost 30 per cent.32 Modernising the Spanish productive apparatus meant industrial restructuring to bring it up to date, according to the socialist leader Felipe González: Bitar and Lowenthal (Citation2015), p. 371. For an international institutional reference, see OECD (Citation1988), p. 33.33 Luis Solana Madariaga, conversation with the author, Madrid, 8/3/2016; Calvo (Citation2016). Solana (1935) graduated in Law in Madrid and studied Business Economics in London and Paris. His professional career began at Banco Urquijo, where he became deputy general manager. He played a major role in reshaping the defence industry as a congressional defence spokesman. After leading attacks as a trade unionist (UGT) on the flimsy telecommunications policy of the centre-right Government, he was appointed chairman of CTNE, still a semi-public monopoly. It was Solana who gave it the new name Telefónica and who, with the acquiescence of Prime Minister González but without the unanimous support of the Government’s economic ministries, promoted the international expansion of the company, especially in Latin America.34 Calvo (Citation2017), pp. 51–62; New York Times (hereinafter NYTimes), 5/12/1985. Multinational corporations strove to enter European markets: AT&T Annual Report, 1986.35 ACE, 23/2/1983.36 Spanish Marconi specialized as well in railway and airport traffic safety and control facilities with a factory in the vicinity of Madrid: Calvo (Citation2020), pp. 113–150.37 ElP, 8/5/1976. The rate of phone penetration in Spain was only 24 per 100 inhabitants, ten points below the EEC average; R&D had reached 1,100 million pesetas in 1977: ElP, 24/6/1978; the ferrite is a ceramic-like material useful in many types of electronic devices because of their magnetic properties, according to Encyclopedia Britannica.38 IT&T controlled the bulk of SESA’s capital (65%) and the rest was distributed between CTNE (20%), the Luxembourg-based SOLIMO (10%), and private investors (5%); data from the operator revealed SESA’s attachment to traditional technology and non-competitive prices (Annexe 2): ElP, 16/5/1978 and 1/11/1983.39 Standard Eléctrica S.2020A. (1987), p. 7; BIPE. (Citation1991), p. 12/19. SESA attributed the crisis to the cut in demand due to zero growth in CTNE’s investments in real terms from 1975 and to the change in the structure of such investments because of the allocation of proportionally decreasing resources to the purchase of equipment. IT&T declared losses of 1,600 million pesetas in 1980 and estimated those of the following year at 1,500 million pesetas. At the same time, it pointed to a considerable increase in bank debt from around 2,000 million pesetas in 1975 to an estimated 21,500 million pesetas in 1982: BIT, March 1982, pp. 11–13.40 Sisaye (Citation1998, 231–255) defined the period from the mid-1970s onwards as one of consolidation/stability.41 Gambardella and Malerba (Citation1999), p. 142. The Electronic Switching System No. 2 (ESS2) was the first electronic switching system (distributed microprocessor control) designed specifically for the suburban community. A more powerful and flexible processor provided the platform for a large increase in processing capacity and a continuous modernisation of the system structure: The Bell System Technical Journal, 62, 6, July-August (1983), pp. 1,455–1,466. In France, the first operational ESS (1968) was installed in the service of the Ministry of Defence.42 In this regard, it was determined to maintain the permanent group of analysts it had organized as a guarantee of future results: Workers Commissions meeting with the central representation of personnel delegates from Standard Eléctrica, Madrid, 4 May 1979, AFLC.43 Workers Commissions meeting with the central representation of personnel delegates from Standard Eléctrica, Madrid, 4 May 1979, AFLC. The need for diversification and horizontal growth outside telecommunications and electromechanics led to the creation of specialised divisions. They include these of Audiocommunications, which integrated the design, manufacture and marketing of telephone terminals, and of information technology division, covering voice, text and data communications systems: SESA, Annual Report Citation1983, pp. 24 and 26. By 1985, SESA had the worst performance in the group on a sales per-employee ratio - at 41.18% of the level of SEL, 35.45% of the Italian FACE and the French CIT-Alcatel and 55.7% of the Belgian BTM-: Standard Eléctrica S.1999A. (1987), p. 9.44 The then Socialist MP and UGT member Luis Solana added several reasons for IT&T’s attitude: a wish to irritate the unions and deflect pressures towards CTNE, giving rise to more orders and higher prices; finally, he alluded to the search for Government support to cut IT&T workforce, with the externalization of costs: ElP, 22/1/1981.45 IT&T considered cutting over 6,000 jobs. There were some differences in the trade unions’ approaches. UGT insisted on an aggressive import substitution policy in the electronics sector, based on CTNE’s demand for compensations from IT&T. CCOO demanded diversifying the range of products and a treatment for Spanish subsidiaries similar to that of European ones - the German and, surprisingly because of the bulldozer character, the Belgian- as well as a viability plan that combined public and private financing. In particular, the union called for a capital increase and a four years investment of more than three and nine billion pesetas, respectively; at least one-fifth of sales to be exported with the support of IT&T; and a halving of the royalty fees during the period 1982-1985: Stance of CCOO, Dossier, AFLC; CCOO at Standard Eléctrica, Datasheet, Madrid, 18 May 1982, AFLC; ElP, 12/9/1983.46 Industrial restructuring plan of the group of companies Standard Eléctrica.1999A. November 1983 (in Spanish), INI Archives, Folder 1,672, Box 549. The last agreement proposed by the Government included incentives for early retirement and for workers who transferred to CTNE. For the sake of accuracy, UGT considered the plan presented by Standard Eléctrica-IT&T to be positive, although it called for greater precision in the products to be manufactured, speed in the creation of jobs and rapidity in the transfers to the CTNE. At the same time, the union asked to examine the possibility of taking advantage of the industrialization law for the benefits it could bring in retirement and pre-retirement for the personnel: Stance of the union UGT, Madrid, 15 November 1983, Dossier, AFLC. SA. 1999.47 ABC, 30/9/1983.48 BOE [Official State Gazette], 177, 25/7/1984, pp. 21.876–21.877. IT&T considered its expensive System 12 a success, even though it was rejected in the US market. By the end of 1984, IT&T had sold 2,105 System 12 exchanges and almost eleven million equivalent lines worldwide. Five European centres - ATC (Shelton), ESC (Harlow), BTM (Antwerp), SEL (Stuttgart) and SESA (Madrid)- and three more in other regions -USA, Mexico and Asia- contributed in the specific developments and country adaptations; the International Telecommunication Center in Brussels coordinated the tasks of some 2,000 engineers: Electrical Communication, 59, 1–2, 1985, p. 8. For the European prototype of System 12: Ziegler (Citation1997), p. 84.49 CITESA was not explicitly included because of its affiliation to SESA. As Alcatel-CITESA, it did not take long to agree with the workers to further reduce staff and an industrial project for the manufacture of digital mobile phones, with investments in its vast majority destined to R&D for the development of this product: Calvo (Citation2020a), pp. 1–25. The autonomous community of Andalusia in the south joined the State in financing investment in the new Alcatel-CITESA factory: Parliament of Andalusia, Journal of committee sessions, Documentary Fund No. 74, III Legislature, 19 May 1993.50 Details of the agreement from IT&T: a five-year investment plan of 49,000 million pesetas in Spain and the creation of 2,250 new jobs to manufacture high-tech products for exports as well as the waiver of dividends between 1984 and June 1987. Details of the agreement from the CTNE: to bring its orders to the IT&T group during 1984-1986 at least to the same level as in 1983 and to take on 300 employees per year in 1984–1985. The operator was to pay an indemnity corresponding to six monthly allowances up to a maximum of half a million pesetas to all those workers who joined it: ElP, 24/9/1984. The plan was approved by referendum and endorsed only by one of the unions (UGT): Minutes, Madrid, 24 January 1984, Dossier, AFLC. The agreement included terms affecting the future of Marconi.51 Rama and Holl (Citation2009), pp. 182–204; Canalejo (Citation1993); LACA, 19/12/1984, 27/3/1985, and 30/1/1985. SESA signed a contract (framed within the socialist industrial policy) with the Digital Equipment Corporation (USA, 1957) to manufacture computer terminals: ElP, 18/5/1985. As an indicator of the restructuring in the sense of manufacturers/component provider integration, the electronics generalist. Siemens planned to acquire the SESA cable factory and put it to the optical fibre to diversify the cable supply and reduce IT&T’s market share: LACA, 4/10/1985. Spain had a special feature in the technology transfer of System 12 on the demand and supply side. To begin with, the operator CTNE was the first customer of the system. Besides, it took an active part in the development of the system by moving a team of a dozen engineers from its Research Centre in Madrid in an eye-catching action of so-called reverse transfer. For its part, SESA brought in the capacities accumulated in previous technological developments. In 1982, the subsidiary repatriated its team from the USA to Europe, partly to Madrid to continue the work on the switchboard commissioned, and partly to the Belgian BTM, reinforcing this second group with some engineers trained in Paris on the transition (Metaconta) semi-electronic system, already obsolete in the period under study: Luis Méndez, Communication to the author, 13 September 2020.52 Capital injections amounted to pesetas 5.26 billion. The SESA’s R&D activity embraced both the basic technologies of the sector and the products and systems demanded by the market using an advanced offer: Industrial reorganization plan of the SESA group of companies, November 1983, Dossier, AFLC, p. 28.53 Rapport d’information fait par M. Jean-Marie Rausch, Sénat de la France, 2 June 1987, p. 29.54 ElP, 29/10/1986.55 ABC, 8/1/1987, p. 23.56 Le Monde, 27/12/1986; Worldwide Report: Telecommunications policy, research, and development, National Technical Information Service. SGB’s involvement was encouraged by the former European Commissioner Étienne Davignon, CEO candidate for the company; the conservative Government replaced Pierre Suard, representative of oligarchic capitalism controlled by the public sector elite, for George Pébereau, the signatory of the CGE-IT&T agreement: Araskog (Citation1999), p. 199; Pébereau (Citation2005), pp. 96–104; NYTimes, 18/2/1982. As an interesting comparative note, the Italian foreign minister Andreotti was unaware that the Italian subsidiary, FACE, would continue to be bound to IT&T, which had retained a significant interest in the joint venture: Araskog (Citation1999), pp. 208–209.57 Details in ElP, 17/9/1986. As a new indicator of the strong political content of the CGE-IT&T consortium, the French prime minister Jacques Chirac pushed Telefónica to participate in it: Palmer and Tunstall (Citation1990), p. 151; ElP, 6/11/1986.58 Rapport d’information fait Par M. Jean-Marie Rausch, Sénat de la France, 2 June 1987, p. 29. CIT-Alcatel resulted from the purchase of Alcatel, the French communications pioneer, by CGE, which integrated it into CIT (Compagnie Industrielle des Téléphones).59 Chandler Jr, Amatori, and Hikino (1999), pp. 236–237; Gambardella and Malerba (Citation1999), p. 142; Hulsink (Citation2012), p. 261. ALCATEL: Alsacienne de Constructions Atomiques de Télécommunications et d’Électronique. As the Government pointed out, for the first time a French company acquired a North American one.60 Here is a French manager’s assessment of the decision-making centres: they determine locations, investment policy, the development of research laboratories and recruitment issues. As they are of a particular nationality, they have the power to argue with the relevant political power and thus to address national interests: Jean Peyrelevade (Toulouse & Associés), Sénat de la France, N° 347, September 20, 2006.61 Calvo (Citation2014). CGE inspired Alcatel’s name: Araskog (Citation1999), p. 221. There were immediate symbolic measures such as the choice of name and the use of the ECU (precursor to the euro) in accounting, budgeting, and planning: Réponse du ministère de l’Industrie, Journal Officiel du Sénat, 14/4/1988, p. 513. While the job cuts affected Querqueville factory, one of the two key producers of digital switching plants facing fierce competition, at other plants, specifically Eu and Cherbourg, ALCATEL CIT preferred to increase competitiveness by streamlining corporate services.62 JPRS, 21, 1987, pp. 29–32; Le Soir, 18 February 1989. In 1990, BTM reduced by a quarter the over ten thousand workers; it justified this decision on the falls in the domestic market but above all on the grounds of technological developments: Le Monde, 7 October 1987; Noam (Citation1992), p. 181. BTM strengthened its position in the domestic market thanks to an agreement with the Belgian RTT; and it succeeded in penetrating the external market, substantially in the immediate geographical area: Commission of the European Communities (Citation1988), p. 140. As an example of how to deal with subsidiaries, Mietec was integrated into Alcatel in 1987, four years after its incorporation as a joint venture between BTM and GIMV, a regional investment company in Flanders: Okada (Citation2006), p. 189.63 Électronique Actualités, 30 October 1987. BTM was the strategic leader of Europe’s S12 project and SEL, responsible for ITT’s worldwide entertainment electronics business, was crucial in the development of this system, which was called “my baby” by the CEO Araskog (Citation1999, p. 175); Smidt and Wever, Citation2013, p. 84; New York Times, 29 April 1985.64 At a nation-state level, as in Spain for instance, Alcatel gave responsibility for the system to the head of the public network group of the parent company: Standard Eléctrica S.1999A. (1987), pp. 34-35; Standard Eléctrica S.1999A. (Citation1987a), pp. 10–12.65 Edquist, Hommen & Tsipouri (Citation2000), p. 213. As an example of movements in the market, Nokia, which specialized in transmission, aspired to enter the switching market through a manufacturing agreement between its affiliate Telefeeno (Nokia and the state-owned TEBVA at 50%) and CIT-Alcatel: Le Monde Diplomatique, October 1977, p. 25.66 In 1985, a 2.8 percentage point increase over five years was forecast for Alcatel’s 4.3 per cent of the market and near profitable returns for 1988: Araskog (Citation1999), p. 221; ElP, 23/6/1987. For the evolution and globe-wide strategy of Alcatel, see Calvo (Citation2019), pp. 130–152.67 Eurostrategies ESTEL, Eurostat (Comext). In 1970, IT&T’s tentacular network comprised 331 subsidiaries, of which more than a third were European: United States Congress House, Citation1970 p. 41.68 Électronique Actualités, 30/10/1987.69 SESA, Annual Report Citation1986, p. 9; ABC, 8/1/1987. The CCOO union equated sale of SESA to Alcatel with the progressive dismantling of the electronics industry and the restructuring of the telecommunications sector. In terms of staffing adjustments, the figures reveal a change of structure with tendency towards the strengthening of university graduates in the group, at the expense, above all, of the technicians.70 Le Monde, 2/6/1987; ElP, 30/3/1987 and 2/4/1987. CTNE agreed to increase its purchases to 32,000 million pesetas, an amount that it later increased again to 50,000 million pesetas. This demand-pull for telecommunications equipment would benefit SESA, INTELSA and Telettra Española in the domestic market, but it could damage SESA’s exports. Unlike the overview from OECD (Citation2007, p. 152), INTELSA was not a state-owned company but a joint venture of Telefónica with Ericsson. Telettra Española was a joint venture between Telefónica and the Italian Telettra SpA, the latter engaged in the supply of radio and electronic components for the telephone operators (Colli & Vasta, Citation2010, p. 235); the Amper and AT&T-Philips subsidiary also negotiated its share in the new market: ElP, 5/10/1987.71 UGT asked for a salary increase over three-years and considered early retirement as the only way to reduce the surplus of some 2,500 people; as appeasement signal, CCOO cancelled a call to strike against the staff reductions and the delay in the viability plan: ElP, 9/4/1987.72 Minutes, Dossier, AFLC; Official Bulletin of the Cortes Generales (Official Gazette of the Spanish Parliament, BOCG), 288-1, May 13, 1980, pp. 597-598; 88, 30/4/1987, pp. 3,541–3,542; SESA, Annual Report Citation1986, p. 22. The official figures set the investments of SESA in 1982-1987 at 25,220 million pesetas and the one planned for 1988-1990 was estimated at 27,621 million pesetas, well above those estimated for Spanish Marconi: de Industria y Energía (Citation1987), p. 68.73 Standard Eléctrica S.Citation1987A. (1987), p. 7; Calvo (Citation2020a), pp. 4–46; the secondary sources reflect well the strategy: Kippenberger (Citation1998), pp. 37–40; Palmer and Tunstall (Citation1990), p. 152; Computer Business Review, 5 July 1989; ElP, 2/5/1988 and 24/10/1988.74 The aims were to concentrate the production of transmission equipment and virtually all of the large plants of digital System 1240 - the medium and large capacity digital control switching- in the centre of the country -Toledo and Villaverde (in the vicinity of Madrid)-; to achieve a capital increase at Alcatel-Ibertel until 2,500 million pesetas, a turnover of some 8,000 million pesetas, employment for 600 people at the factory in Madrid; and a share capital for Reyssa of 250 million pesetas: ElP, 2/5/1988 and 13/9/1988; ABC, 5/10/1988.75 ElP, 24/10/1988; ABC, 5/10/1988.76 The group was formed by AT&T-Lucent, Motorola, Siemens, Alcatel Alsthom, Ericsson, NEC, Nortel Nokia, Fujitsu and Bosch: Dörrenbächer (Citation2000), p. 13; see also Commission of the European Communities (Citation1992).77 Calvo (Citation2019), pp. 130–152. Nokia initially limited his aspirations to acquiring the mobile phone business from Alcatel but, after being rejected, agreed to buy the entire company: Forbes, 16 April 2015.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/00076791.2022.2087634","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
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Abstract

AbstractA new technological paradigm coupled with a powerful wave of deregulation and liberalisation that was unleashed worldwide from the 1980s onwards acted as a catalyst for profound transformation in the telecommunications equipment industry, which was dominated at the time by large multinational corporations. These developments, in turn, led to worldwide restructuring in the sector. The present paper hypothesises that the sector’s oligopolistic structure remained, but that it did so under the leadership of new global players that sought to impose their strategies in response to the prevailing conditions. The paper also aims to explain the reasons for the global restructuring in the sector by looking at the strategies, choices, and decisions of the involved multinationals from the viewpoint of the nation-state. Based on the assumption that a separate analysis of one national unit can help to understand the process as a whole, the paper draws on primary sources to describe and analyse the adjustment path within Standard Eléctrica, a Spanish subsidiary first of IT&T and then of Alcatel.Keywords: IT&TAlcatelStandard EléctricaAmerican telephone and telegraph Cotelecommunications equipment industryrestructuringoligopolies Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 European Commission (Citation1997), p. 39; Crandall and Flamm, eds. (Citation1989); Feldstein (Citation2007), p. 420. Heated debates preceded the AT&T break-up: Agnew and Romeo (Citation1981), pp. 273–288. In their influential report to President Valéry Giscard d’Estaing, Nora and Minc (Citation1978) coined a new word – “télématique” (télécommunication + informatique) – and proposed as a cornerstone the strategy of “marrying” computers and communication technologies. Some years later, Spanish President Felipe González commissioned the prestigious sociologist Castells (Citation1986) to undertake a similar study, which inspired the Socialist attitude of putting pressure on multinationals to negotiate industrial restructuring.2 IT&T had technological problems, was oversized from the legal and financial point of view, and had an inadequate technical and commercial structure: Suard (Citation2002); Zanfei (Citation1992), pp. 83–105. The multinational openly regarded SEL as a German firm because of its manufacturing capacity and independence research (Ziegler, Citation1997, p. 84).3 The ERI, created in mid-1983 in Amsterdam, consisted of half a hundred of European entrepreneurs working at both national and European level to strengthen the competitiveness of the European economy, which was then lacking in dynamism and innovation compared to those of Japan and the United States.4 Quatrepoint (Citation1986), p. 8.5 Batt and Darbishire (Citation1997), pp. 59–79; Baskoy (Citation2008); Thatcher (1999), p. 199. The chronology matters to some extent: Spain joined late processes such as the Italian; for the Italian firms, see also Colli and Vasta (Citation2010).6 Becattini (Citation2009), p. 343; Kaldor, Selchow & Murray-Leach (Citation2015), p. 120.7 Ethier (Citation1997), p. 2.8 OECD (Citation1993), pp. 27–28. It is worth noting that in the 1980s the EEC has not adopted yet the European Works Council directive, which favoured the re-emergence of transnational labour relations in the 1990s: Erne (Citation2008), p. 134.9 The liberalisation of telecommunications in Spain was a process with negotiated delays compared to Europe as a whole and gradual implementation. It began in the mid-1980s and culminated in 1998 with the opening of the fixed-line telephone service to the competition. Europe was the driving force behind the way forward, but it was targeted outside the sector - control of inflation - that led the government to accelerate reform. From 1987 to 1993, the socialist government prioritised regaining control of telecommunications policy, modernising the service and universalising access to fixed voice telephony. Subsequently, between 1993 and 1996, the Executive sought to use liberalisation politically as an incentive to reduce telecommunications prices and to contain inflation close to the Maastricht Treaty requirement. Finally, in the short period 1996 to 1998, the right-wing PP government accelerated liberalisation and established the new regulatory framework: Calzada and Costas (Citation2016), pp. 3–55.10 By 1970, SESA ranked third among the IT&T largest manufacturing units in Europe: United States Congress (Citation1971), p. 81. Despite acting in a smaller domestic market than that of the large European countries, the Spanish subsidiaries of the IT&T group accounted in 1985 for 4.83% of the group’s sales (Standard Eléctrica S., 2016a, 1987, p. 24) and forecasted proportionally higher growth than the rest of the group.11 Canalejo (Citation1993); Rama and Holl (Citation2009), pp. 182–204. As a successor of Manuel Márquez Balín, Miguel Canalejo, an industrial engineer, belonged to the third generation of SESA managers, already in Alcatel’s era.12 Llerena, Matt & Trenti (Citation2000), pp. 223 and 226; Edquist, Hommen & Tsipouri (Citation2000), p. 226.13 Sáez, Ángel and Morlán (Citation2009); Valdaliso (Citation2003), pp. 52–67; for a classic text on the industrial policy debate, see Johnson (Citation1984); for a compelling argument on industrial policy in the US, see Cohen and DeLong (Citation2016), p. 103. Unlike other former IT&T subsidiaries, SESA already counts with some studies, such as Chakravarthy (Citation1996, pp. 529–539) from the management standpoint and Kippenberger (Citation1998, pp. 37–40) for corporate changes in general.14 It connects with the debates of the 1980s on the relationship between Governments and multinationals, reflected by Poynter (Citation2013); it is also close to Colli and Piscitello (2014, 487–508), who analyse the interplay between incumbent telecommunications operators and their homegrown Administration, claiming the role of governments as goal-oriented strategists. The ceding of sovereignty by the nation-state to institutions and markets along with the acquisition of new spheres of control to foster “national competitiveness” and influence the pace of globalisation is controversial: Cable (Citation1995), pp. 23–53.15 Parliamentary sources, both Spanish and foreign, stand out as well. Generally, the press received information directly from the interlocutors, so their data could be considered reliable. However, some of them had to be cleared up, as it happened, for example, when UGT was forced to amend the erroneous figures provided by the press: UGT Metal press release to all media, 16 November 1983, Archive of the Largo Caballero Foundation (AFLC in its Spanish acronym).16 Department of Commerce (Citation1986), p. 53. Companies need to ground rapid innovation with financial soundness to withstand intense competition in a setting of sharp price falls and dependence on state research subsidies: Baskoy (Citation2008), p. 148.17 Commission of the European Communities (Citation1990), pp. 28–30; Grupp and Schnöring (Citation1992), pp. 46–66. Telecommunications equipment comprises three types of products: switching, whether public or private; transmissions to generate and receive signals, and support cables (where necessary); terminals, to send and receive voice, data, text or image communications. Switching, the bulk of the telecommunications equipment market, accounted for 17% of the industry’s sales in the US in 1989 and nearly half of European production: Sutton (Citation2001), p. 137; BIPE. (Citation1991), p. 12/19.18 In 1990, worldwide communications equipment production increased by 1.68 from nearly $38 billion seven years earlier: Butcher (Citation1991), p. 2/11.19 Brown (Citation1994), p. 3. Segments such as mobile and space communications, as well as optical transmission and some business communications, were expected to boost total demand for telecommunications equipment by 7.7% in real terms until 1992: BIPE. (Citation1991), p. 12/19.20 Some countries, including France, practised a ‘buy national’ policy: Department of Commerce (Citation1986), pp. 51–52. The benefits comprised sharing product development costs with other countries, achieving technology transfer more easily, and cutting the cost of capital investment: European Commission (Citation1997), p. 97. Two large groups of suppliers were present, the largest being made up of telecommunications specialists with the dominant activity in the production of equipment. These, in turn, were rather generalists within the telecommunications equipment sector (Alcatel, Ericsson and Italtel, to which AT&T and Northern Telecom were added worldwide). The second large group consisted of electronics generalists (Siemens, Bosch and Philips): BIPE. (Citation1991), p. 12/23.21 Eurostrategies ESTEL, Eurostat (Comext): https://ec.europa.eu/eurostat/data/database, accessed on 15/3/2018.22 Cross-specialisation was encouraged in telecommunications, railways, power generation, medical equipment, and urban transportation: Foundations for the future of European industry, Amsterdam meeting, 1/6/1983.23 Hamann (Citation2012). The Union of the Democratic Centre (UCD in its Spanish acronym) agreed with opposition parties the so-called Moncloa Pacts (October 1977), a consensual attempt to confront the catastrophic economic situation. Paradoxically, nationalisations, striking in the context of UCD’s centre-right governments, actually served the interests of majority shareholders and financial institutions, threatened by considerable outstanding claims. By way of comparison, a financial restructuring with layoffs occurred at AEG-Telefunken: Le Monde, 11/3/1983.24 Recio and Roca, in Glyn (Citation2001), p. 174; this programme was inspired by Mitterrand in its consideration of industry as a lever for development (Mauroy, Citation1981), but it was linked to Nordic social democracy in its withdrawal from nationalisations.25 A technical team under the future minister of Industry, Carlos Solchaga, sketched the White Paper before the Socialists took office.26 EEC.27 The interest on debt multiplied by five percentage points and social spending also grew by almost five: Recio and Roca, in Glyn (Citation2001), p. 193.28 Solchaga (Citation1997), p. 57; El País (hereinafter referred to as ElP), 9/6/1983. The basic agreement on the industrial reorganization of the IT&T group of companies in Spain was in January 1984: Minutes of the final meeting of the working committee set up for the industrial reorganisation of the IT&T group of companies in Spain (from here on Minutes), Madrid, January 24, 1984, Dossier, AFLC. The PSOE of the transition to democracy stemmed from the political and organisational restructuring brought about at the Suresnes Congress 1974. With Felipe González and Alfonso Guerra at the head, two sensibilities coexisted inside socialist government, not without tensions: the social one, the majority in any social democratic party, which was inclined to fulfil the aspirations of the party’s bases (Guerra), and the liberal one (Miguel Boyer, the minister of Economy and Finance of the first socialist government). The latter, close to the ­macroeconomic views of the OECD and the Bank of Spain, advocated deficit reduction and a certain control of public spending.29 Catalan (1999), pp. 365–366.30 Unemployment reached 22% of the active population; a net employment increase was only generated when growth was above 3%: Sudrià (Citation2013), pp. 193–220.31 Aranzadi (Citation1989), pp. 258–261. The privatisation of SEAT resulted in an employment cut of almost 30 per cent.32 Modernising the Spanish productive apparatus meant industrial restructuring to bring it up to date, according to the socialist leader Felipe González: Bitar and Lowenthal (Citation2015), p. 371. For an international institutional reference, see OECD (Citation1988), p. 33.33 Luis Solana Madariaga, conversation with the author, Madrid, 8/3/2016; Calvo (Citation2016). Solana (1935) graduated in Law in Madrid and studied Business Economics in London and Paris. His professional career began at Banco Urquijo, where he became deputy general manager. He played a major role in reshaping the defence industry as a congressional defence spokesman. After leading attacks as a trade unionist (UGT) on the flimsy telecommunications policy of the centre-right Government, he was appointed chairman of CTNE, still a semi-public monopoly. It was Solana who gave it the new name Telefónica and who, with the acquiescence of Prime Minister González but without the unanimous support of the Government’s economic ministries, promoted the international expansion of the company, especially in Latin America.34 Calvo (Citation2017), pp. 51–62; New York Times (hereinafter NYTimes), 5/12/1985. Multinational corporations strove to enter European markets: AT&T Annual Report, 1986.35 ACE, 23/2/1983.36 Spanish Marconi specialized as well in railway and airport traffic safety and control facilities with a factory in the vicinity of Madrid: Calvo (Citation2020), pp. 113–150.37 ElP, 8/5/1976. The rate of phone penetration in Spain was only 24 per 100 inhabitants, ten points below the EEC average; R&D had reached 1,100 million pesetas in 1977: ElP, 24/6/1978; the ferrite is a ceramic-like material useful in many types of electronic devices because of their magnetic properties, according to Encyclopedia Britannica.38 IT&T controlled the bulk of SESA’s capital (65%) and the rest was distributed between CTNE (20%), the Luxembourg-based SOLIMO (10%), and private investors (5%); data from the operator revealed SESA’s attachment to traditional technology and non-competitive prices (Annexe 2): ElP, 16/5/1978 and 1/11/1983.39 Standard Eléctrica S.2020A. (1987), p. 7; BIPE. (Citation1991), p. 12/19. SESA attributed the crisis to the cut in demand due to zero growth in CTNE’s investments in real terms from 1975 and to the change in the structure of such investments because of the allocation of proportionally decreasing resources to the purchase of equipment. IT&T declared losses of 1,600 million pesetas in 1980 and estimated those of the following year at 1,500 million pesetas. At the same time, it pointed to a considerable increase in bank debt from around 2,000 million pesetas in 1975 to an estimated 21,500 million pesetas in 1982: BIT, March 1982, pp. 11–13.40 Sisaye (Citation1998, 231–255) defined the period from the mid-1970s onwards as one of consolidation/stability.41 Gambardella and Malerba (Citation1999), p. 142. The Electronic Switching System No. 2 (ESS2) was the first electronic switching system (distributed microprocessor control) designed specifically for the suburban community. A more powerful and flexible processor provided the platform for a large increase in processing capacity and a continuous modernisation of the system structure: The Bell System Technical Journal, 62, 6, July-August (1983), pp. 1,455–1,466. In France, the first operational ESS (1968) was installed in the service of the Ministry of Defence.42 In this regard, it was determined to maintain the permanent group of analysts it had organized as a guarantee of future results: Workers Commissions meeting with the central representation of personnel delegates from Standard Eléctrica, Madrid, 4 May 1979, AFLC.43 Workers Commissions meeting with the central representation of personnel delegates from Standard Eléctrica, Madrid, 4 May 1979, AFLC. The need for diversification and horizontal growth outside telecommunications and electromechanics led to the creation of specialised divisions. They include these of Audiocommunications, which integrated the design, manufacture and marketing of telephone terminals, and of information technology division, covering voice, text and data communications systems: SESA, Annual Report Citation1983, pp. 24 and 26. By 1985, SESA had the worst performance in the group on a sales per-employee ratio - at 41.18% of the level of SEL, 35.45% of the Italian FACE and the French CIT-Alcatel and 55.7% of the Belgian BTM-: Standard Eléctrica S.1999A. (1987), p. 9.44 The then Socialist MP and UGT member Luis Solana added several reasons for IT&T’s attitude: a wish to irritate the unions and deflect pressures towards CTNE, giving rise to more orders and higher prices; finally, he alluded to the search for Government support to cut IT&T workforce, with the externalization of costs: ElP, 22/1/1981.45 IT&T considered cutting over 6,000 jobs. There were some differences in the trade unions’ approaches. UGT insisted on an aggressive import substitution policy in the electronics sector, based on CTNE’s demand for compensations from IT&T. CCOO demanded diversifying the range of products and a treatment for Spanish subsidiaries similar to that of European ones - the German and, surprisingly because of the bulldozer character, the Belgian- as well as a viability plan that combined public and private financing. In particular, the union called for a capital increase and a four years investment of more than three and nine billion pesetas, respectively; at least one-fifth of sales to be exported with the support of IT&T; and a halving of the royalty fees during the period 1982-1985: Stance of CCOO, Dossier, AFLC; CCOO at Standard Eléctrica, Datasheet, Madrid, 18 May 1982, AFLC; ElP, 12/9/1983.46 Industrial restructuring plan of the group of companies Standard Eléctrica.1999A. November 1983 (in Spanish), INI Archives, Folder 1,672, Box 549. The last agreement proposed by the Government included incentives for early retirement and for workers who transferred to CTNE. For the sake of accuracy, UGT considered the plan presented by Standard Eléctrica-IT&T to be positive, although it called for greater precision in the products to be manufactured, speed in the creation of jobs and rapidity in the transfers to the CTNE. At the same time, the union asked to examine the possibility of taking advantage of the industrialization law for the benefits it could bring in retirement and pre-retirement for the personnel: Stance of the union UGT, Madrid, 15 November 1983, Dossier, AFLC. SA. 1999.47 ABC, 30/9/1983.48 BOE [Official State Gazette], 177, 25/7/1984, pp. 21.876–21.877. IT&T considered its expensive System 12 a success, even though it was rejected in the US market. By the end of 1984, IT&T had sold 2,105 System 12 exchanges and almost eleven million equivalent lines worldwide. Five European centres - ATC (Shelton), ESC (Harlow), BTM (Antwerp), SEL (Stuttgart) and SESA (Madrid)- and three more in other regions -USA, Mexico and Asia- contributed in the specific developments and country adaptations; the International Telecommunication Center in Brussels coordinated the tasks of some 2,000 engineers: Electrical Communication, 59, 1–2, 1985, p. 8. For the European prototype of System 12: Ziegler (Citation1997), p. 84.49 CITESA was not explicitly included because of its affiliation to SESA. As Alcatel-CITESA, it did not take long to agree with the workers to further reduce staff and an industrial project for the manufacture of digital mobile phones, with investments in its vast majority destined to R&D for the development of this product: Calvo (Citation2020a), pp. 1–25. The autonomous community of Andalusia in the south joined the State in financing investment in the new Alcatel-CITESA factory: Parliament of Andalusia, Journal of committee sessions, Documentary Fund No. 74, III Legislature, 19 May 1993.50 Details of the agreement from IT&T: a five-year investment plan of 49,000 million pesetas in Spain and the creation of 2,250 new jobs to manufacture high-tech products for exports as well as the waiver of dividends between 1984 and June 1987. Details of the agreement from the CTNE: to bring its orders to the IT&T group during 1984-1986 at least to the same level as in 1983 and to take on 300 employees per year in 1984–1985. The operator was to pay an indemnity corresponding to six monthly allowances up to a maximum of half a million pesetas to all those workers who joined it: ElP, 24/9/1984. The plan was approved by referendum and endorsed only by one of the unions (UGT): Minutes, Madrid, 24 January 1984, Dossier, AFLC. The agreement included terms affecting the future of Marconi.51 Rama and Holl (Citation2009), pp. 182–204; Canalejo (Citation1993); LACA, 19/12/1984, 27/3/1985, and 30/1/1985. SESA signed a contract (framed within the socialist industrial policy) with the Digital Equipment Corporation (USA, 1957) to manufacture computer terminals: ElP, 18/5/1985. As an indicator of the restructuring in the sense of manufacturers/component provider integration, the electronics generalist. Siemens planned to acquire the SESA cable factory and put it to the optical fibre to diversify the cable supply and reduce IT&T’s market share: LACA, 4/10/1985. Spain had a special feature in the technology transfer of System 12 on the demand and supply side. To begin with, the operator CTNE was the first customer of the system. Besides, it took an active part in the development of the system by moving a team of a dozen engineers from its Research Centre in Madrid in an eye-catching action of so-called reverse transfer. For its part, SESA brought in the capacities accumulated in previous technological developments. In 1982, the subsidiary repatriated its team from the USA to Europe, partly to Madrid to continue the work on the switchboard commissioned, and partly to the Belgian BTM, reinforcing this second group with some engineers trained in Paris on the transition (Metaconta) semi-electronic system, already obsolete in the period under study: Luis Méndez, Communication to the author, 13 September 2020.52 Capital injections amounted to pesetas 5.26 billion. The SESA’s R&D activity embraced both the basic technologies of the sector and the products and systems demanded by the market using an advanced offer: Industrial reorganization plan of the SESA group of companies, November 1983, Dossier, AFLC, p. 28.53 Rapport d’information fait par M. Jean-Marie Rausch, Sénat de la France, 2 June 1987, p. 29.54 ElP, 29/10/1986.55 ABC, 8/1/1987, p. 23.56 Le Monde, 27/12/1986; Worldwide Report: Telecommunications policy, research, and development, National Technical Information Service. SGB’s involvement was encouraged by the former European Commissioner Étienne Davignon, CEO candidate for the company; the conservative Government replaced Pierre Suard, representative of oligarchic capitalism controlled by the public sector elite, for George Pébereau, the signatory of the CGE-IT&T agreement: Araskog (Citation1999), p. 199; Pébereau (Citation2005), pp. 96–104; NYTimes, 18/2/1982. As an interesting comparative note, the Italian foreign minister Andreotti was unaware that the Italian subsidiary, FACE, would continue to be bound to IT&T, which had retained a significant interest in the joint venture: Araskog (Citation1999), pp. 208–209.57 Details in ElP, 17/9/1986. As a new indicator of the strong political content of the CGE-IT&T consortium, the French prime minister Jacques Chirac pushed Telefónica to participate in it: Palmer and Tunstall (Citation1990), p. 151; ElP, 6/11/1986.58 Rapport d’information fait Par M. Jean-Marie Rausch, Sénat de la France, 2 June 1987, p. 29. CIT-Alcatel resulted from the purchase of Alcatel, the French communications pioneer, by CGE, which integrated it into CIT (Compagnie Industrielle des Téléphones).59 Chandler Jr, Amatori, and Hikino (1999), pp. 236–237; Gambardella and Malerba (Citation1999), p. 142; Hulsink (Citation2012), p. 261. ALCATEL: Alsacienne de Constructions Atomiques de Télécommunications et d’Électronique. As the Government pointed out, for the first time a French company acquired a North American one.60 Here is a French manager’s assessment of the decision-making centres: they determine locations, investment policy, the development of research laboratories and recruitment issues. As they are of a particular nationality, they have the power to argue with the relevant political power and thus to address national interests: Jean Peyrelevade (Toulouse & Associés), Sénat de la France, N° 347, September 20, 2006.61 Calvo (Citation2014). CGE inspired Alcatel’s name: Araskog (Citation1999), p. 221. There were immediate symbolic measures such as the choice of name and the use of the ECU (precursor to the euro) in accounting, budgeting, and planning: Réponse du ministère de l’Industrie, Journal Officiel du Sénat, 14/4/1988, p. 513. While the job cuts affected Querqueville factory, one of the two key producers of digital switching plants facing fierce competition, at other plants, specifically Eu and Cherbourg, ALCATEL CIT preferred to increase competitiveness by streamlining corporate services.62 JPRS, 21, 1987, pp. 29–32; Le Soir, 18 February 1989. In 1990, BTM reduced by a quarter the over ten thousand workers; it justified this decision on the falls in the domestic market but above all on the grounds of technological developments: Le Monde, 7 October 1987; Noam (Citation1992), p. 181. BTM strengthened its position in the domestic market thanks to an agreement with the Belgian RTT; and it succeeded in penetrating the external market, substantially in the immediate geographical area: Commission of the European Communities (Citation1988), p. 140. As an example of how to deal with subsidiaries, Mietec was integrated into Alcatel in 1987, four years after its incorporation as a joint venture between BTM and GIMV, a regional investment company in Flanders: Okada (Citation2006), p. 189.63 Électronique Actualités, 30 October 1987. BTM was the strategic leader of Europe’s S12 project and SEL, responsible for ITT’s worldwide entertainment electronics business, was crucial in the development of this system, which was called “my baby” by the CEO Araskog (Citation1999, p. 175); Smidt and Wever, Citation2013, p. 84; New York Times, 29 April 1985.64 At a nation-state level, as in Spain for instance, Alcatel gave responsibility for the system to the head of the public network group of the parent company: Standard Eléctrica S.1999A. (1987), pp. 34-35; Standard Eléctrica S.1999A. (Citation1987a), pp. 10–12.65 Edquist, Hommen & Tsipouri (Citation2000), p. 213. As an example of movements in the market, Nokia, which specialized in transmission, aspired to enter the switching market through a manufacturing agreement between its affiliate Telefeeno (Nokia and the state-owned TEBVA at 50%) and CIT-Alcatel: Le Monde Diplomatique, October 1977, p. 25.66 In 1985, a 2.8 percentage point increase over five years was forecast for Alcatel’s 4.3 per cent of the market and near profitable returns for 1988: Araskog (Citation1999), p. 221; ElP, 23/6/1987. For the evolution and globe-wide strategy of Alcatel, see Calvo (Citation2019), pp. 130–152.67 Eurostrategies ESTEL, Eurostat (Comext). In 1970, IT&T’s tentacular network comprised 331 subsidiaries, of which more than a third were European: United States Congress House, Citation1970 p. 41.68 Électronique Actualités, 30/10/1987.69 SESA, Annual Report Citation1986, p. 9; ABC, 8/1/1987. The CCOO union equated sale of SESA to Alcatel with the progressive dismantling of the electronics industry and the restructuring of the telecommunications sector. In terms of staffing adjustments, the figures reveal a change of structure with tendency towards the strengthening of university graduates in the group, at the expense, above all, of the technicians.70 Le Monde, 2/6/1987; ElP, 30/3/1987 and 2/4/1987. CTNE agreed to increase its purchases to 32,000 million pesetas, an amount that it later increased again to 50,000 million pesetas. This demand-pull for telecommunications equipment would benefit SESA, INTELSA and Telettra Española in the domestic market, but it could damage SESA’s exports. Unlike the overview from OECD (Citation2007, p. 152), INTELSA was not a state-owned company but a joint venture of Telefónica with Ericsson. Telettra Española was a joint venture between Telefónica and the Italian Telettra SpA, the latter engaged in the supply of radio and electronic components for the telephone operators (Colli & Vasta, Citation2010, p. 235); the Amper and AT&T-Philips subsidiary also negotiated its share in the new market: ElP, 5/10/1987.71 UGT asked for a salary increase over three-years and considered early retirement as the only way to reduce the surplus of some 2,500 people; as appeasement signal, CCOO cancelled a call to strike against the staff reductions and the delay in the viability plan: ElP, 9/4/1987.72 Minutes, Dossier, AFLC; Official Bulletin of the Cortes Generales (Official Gazette of the Spanish Parliament, BOCG), 288-1, May 13, 1980, pp. 597-598; 88, 30/4/1987, pp. 3,541–3,542; SESA, Annual Report Citation1986, p. 22. The official figures set the investments of SESA in 1982-1987 at 25,220 million pesetas and the one planned for 1988-1990 was estimated at 27,621 million pesetas, well above those estimated for Spanish Marconi: de Industria y Energía (Citation1987), p. 68.73 Standard Eléctrica S.Citation1987A. (1987), p. 7; Calvo (Citation2020a), pp. 4–46; the secondary sources reflect well the strategy: Kippenberger (Citation1998), pp. 37–40; Palmer and Tunstall (Citation1990), p. 152; Computer Business Review, 5 July 1989; ElP, 2/5/1988 and 24/10/1988.74 The aims were to concentrate the production of transmission equipment and virtually all of the large plants of digital System 1240 - the medium and large capacity digital control switching- in the centre of the country -Toledo and Villaverde (in the vicinity of Madrid)-; to achieve a capital increase at Alcatel-Ibertel until 2,500 million pesetas, a turnover of some 8,000 million pesetas, employment for 600 people at the factory in Madrid; and a share capital for Reyssa of 250 million pesetas: ElP, 2/5/1988 and 13/9/1988; ABC, 5/10/1988.75 ElP, 24/10/1988; ABC, 5/10/1988.76 The group was formed by AT&T-Lucent, Motorola, Siemens, Alcatel Alsthom, Ericsson, NEC, Nortel Nokia, Fujitsu and Bosch: Dörrenbächer (Citation2000), p. 13; see also Commission of the European Communities (Citation1992).77 Calvo (Citation2019), pp. 130–152. Nokia initially limited his aspirations to acquiring the mobile phone business from Alcatel but, after being rejected, agreed to buy the entire company: Forbes, 16 April 2015.
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电信设备行业的企业重组:以二十世纪末的西班牙为例
从20世纪80年代开始,一种新的技术范式与一股强大的放松管制和自由化浪潮相结合,在全球范围内释放出来,成为电信设备行业深刻变革的催化剂,当时电信设备行业由大型跨国公司主导。这些发展反过来又导致了该部门在全球范围内的重组。本论文假设该部门的寡头垄断结构仍然存在,但它是在新的全球参与者的领导下进行的,这些参与者寻求根据现行条件实施其战略。本文还旨在通过从民族国家的角度看待所涉及的跨国公司的战略、选择和决策,来解释该部门全球重组的原因。基于对一个国家单位的单独分析可以帮助理解整个过程的假设,本文借鉴了主要资料来描述和分析标准埃尔萨奇卡内部的调整路径,该公司首先是IT&T的西班牙子公司,然后是阿尔卡特的子公司。关键词:it & talcatel标准elims美国电话电报电信设备行业重组寡头垄断披露声明作者未报告潜在的利益冲突。注1欧洲委员会(Citation1997),第39页;克兰德尔和弗拉姆主编。(Citation1989);费尔德斯坦(引文2007),第420页。激烈的争论先于AT&T的拆分:阿格纽和罗密欧(Citation1981),第273-288页。诺拉和明克(Citation1978)在提交给瓦尔·格斯卡·德斯坦总统的一份极具影响力的报告中创造了一个新词——“tsamlsamatique”(即“tsamlsamiccommunication + informatique”),并提出将计算机和通信技术“结合”的战略作为基石。几年后,西班牙总统费利佩González委托著名社会学家卡斯特(Citation1986)进行了一项类似的研究,这激发了社会主义者对跨国公司施加压力以谈判工业结构调整的态度IT&T存在技术问题,从法律和财务角度来看规模过大,并且技术和商业结构不充分:Suard (Citation2002);赞飞(Citation1992),第83-105页。跨国公司公开认为SEL是一家德国公司,因为它的制造能力和独立研究(Ziegler, Citation1997, p. 84)欧洲经济联盟于1983年中期在阿姆斯特丹成立,由50名在国家和欧洲一级工作的欧洲企业家组成,目的是加强欧洲经济的竞争力,因为与日本和美国相比,欧洲经济当时缺乏活力和创新。Baskoy (Citation2008);撒切尔(1999),第199页。时间顺序在一定程度上很重要:西班牙加入了较晚的进程,如意大利;关于意大利公司,也见Colli和Vasta (Citation2010)Becattini (Citation2009),第343页;Kaldor, Selchow & Murray-Leach (Citation2015),第120.7页;Ethier (Citation1997),第2.8页;OECD (Citation1993),第27-28页。值得注意的是,在20世纪80年代,欧洲经济共同体尚未采用欧洲工作委员会的指令,该指令有利于20世纪90年代跨国劳资关系的重新出现:Erne (Citation2008),第134.9页。与整个欧洲相比,西班牙电信的自由化是一个谈判延迟的过程,并逐步实施。它始于20世纪80年代中期,并于1998年向竞争对手开放固定电话服务,达到高潮。欧洲是前进道路背后的推动力量,但它的目标是该部门之外——控制通胀——这导致政府加速改革。从1987年到1993年,社会主义政府优先考虑重新控制电信政策,实现服务现代化,普及固定语音电话。随后,在1993年至1996年期间,执行机构试图在政治上利用自由化作为降低电信价格和将通货膨胀控制在接近《马斯特里赫特条约》要求的水平的一种激励。最后,在1996年至1998年的短时间内,右翼人民党政府加速了自由化,并建立了新的监管框架:卡尔扎达和科斯塔斯(Citation2016),第3-55.10页。到1970年,SESA在欧洲IT&T最大的制造单位中排名第三:美国国会(Citation1971),第81页。尽管在比欧洲大国家更小的国内市场中,IT&T集团的西班牙子公司在1985年占该集团销售额的4.83% (Standard elica S., 2016a, 1987, p. 24),并预测比集团其他部分的增长比例更高Canalejo (Citation1993);Rama and Holl (citation),第182-204页。 一个更强大、更灵活的处理器为处理能力的大幅提升和系统结构的持续现代化提供了平台:《贝尔系统技术杂志》,62,6,July-August (1983), pp. 1455 - 1466。在法国,第一套可操作的ESS(1968年)已安装在国防部的服务中。42在这方面,国防部决心维持其组织的常设分析人员小组,以保证今后的成果:1979年5月4日,马德里,工人委员会与来自标准埃尔默特里察的人事代表的中央代表举行会议。电信和机电以外的多元化和横向增长的需要导致了专门部门的创建。其中包括Audiocommunications,它整合了电话终端的设计、制造和销售,以及信息技术部门,涵盖语音、文本和数据通信系统:SESA, Annual Report Citation1983,第24和26页。到1985年,SESA的人均销售额比率在集团中表现最差,为SEL的41.18%,为意大利FACE和法国CIT-Alcatel的35.45%,为比利时BTM的55.7%。当时的社会党议员和UGT成员Luis Solana为IT&T的态度补充了几个原因:希望激怒工会并将压力转移到CTNE,从而产生更多的订单和更高的价格;最后,他提到寻求政府支持裁减资讯科技署的工作人员,并把费用外部化:ElP, 1981.1.45资讯科技署考虑裁减6 000多个工作。工会的做法有些不同。基于CTNE要求IT&T赔偿的要求,UGT坚持在电子行业采取积极的进口替代政策。CCOO要求产品多样化,对西班牙子公司采取与欧洲子公司类似的处理方式——德国子公司和比利时子公司(由于推土机的特点,这令人惊讶)——以及一项将公共和私人融资结合起来的可行性计划。特别是,工会要求增加资本,并在4年内分别投资超过30亿比塞塔和90亿比塞塔;在IT&T的支持下,至少有五分之一的销售额出口;1982-1985年期间特许权使用费减半:CCOO的立场,档案,AFLC;CCOO at Standard elsamicica, Datasheet,马德里,1982年5月18日,AFLC《企业集团产业结构调整方案》,1999a。1983年11月(西班牙文),INI档案,1672文件夹,549箱。政府提出的最后一项协议包括奖励提前退休和转到CTNE工作的工人。为了准确起见,总工会认为标准埃尔萨奇- it&t提出的计划是积极的,尽管它要求制造的产品更加精确,创造就业机会的速度和向国家技术中心的迅速转移。同时,工会要求审查是否可能利用工业化法为退休和退休前的人员带来好处:UGT的立场,马德里,1983年11月15日,档案,AFLC。SA。1999.47《国家公报》,1977,25/7/1984,第21.876-21.877页。IT&T认为其昂贵的System 12是成功的,尽管它在美国市场遭到拒绝。到1984年底,IT&T已经在全球销售了2105台System 12交换机和近1100万条线路。五个欧洲中心- ATC(谢尔顿),ESC(哈洛),BTM(安特卫普),SEL(斯图加特)和SESA(马德里)-以及其他三个地区-美国,墨西哥和亚洲-为具体发展和国家适应做出了贡献;设在布鲁塞尔的国际电信中心协调约2 000名工程师的任务:《电气通讯》,59,1-2,1985年,第8页。对于System 12的欧洲原型:Ziegler (Citation1997), p. 84.49 CITESA没有被明确包括在内,因为它隶属于SESA。作为Alcatel-CITESA,它没有花很长时间与工人达成协议,进一步减少员工和制造数字手机的工业项目,其绝大多数投资都用于研发该产品的开发:Calvo (Citation2020a), pp. 1-25。南部的安达卢西亚自治区与国家一道为阿尔卡特- citesa新工厂的投资提供资金:安达卢西亚议会,委员会会议纪要,第74号文件基金,第三立法机构,1993年5月19日。
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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