Approach for the monetary evaluation of process innovations in early innovation phases focusing on manufacturing and material costs

Tabea Marie Demke, Nicole Emminghaus, Ludger Overmeyer, Stefan Kaierle, Christian Klose, Susanne Elisabeth Thürer, Berend Denkena, Benjamin Bergmann, Florian Schaper, Peter Nyhuis, Vivian Katharina Kuprat
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Abstract

Abstract In early innovation phases, the monetary evaluation of process innovations is a challenge for companies due to a lack of data. However, an innovation evaluation is essential in an early innovation phase to ensure that process innovations deliver economic value added (EVA) in early innovation phases and to channel technology transfer expenditures in a goal-oriented manner. This paper presents an approach for a semi-quantitative procedure for the monetary evaluation of process innovations in the early innovation phase focusing on manufacturing and material costs. Exemplarily, the approach is applied to process innovations of the Collaborative Research Center 1368 on oxygen-free production. In order to ensure the net present value orientation within the innovation evaluation, the procedure developed is based on a driver tree of the EVA. To link value drivers of the EVA and innovation-driven factors influencing EVA, the EVA driver tree is further systematized with a focus on manufacturing and material costs using a literature-based impact model. Based on the last level of the impact model, a guideline for a semi-structured expert interview is developed. Using this interview guideline, data is collected in the form of innovation-driven influencing factors, which represent the input for the final monetary innovation evaluation. An adapted weighted scoring model is used to draw a semi-quantitative conclusion regarding the EVA achieved by the process innovation. The practical application of the approach developed to process innovations in oxygen-free production has shown that, in the context of three process innovations under consideration, their implementation with the aim of achieving an EVA through reduced manufacturing and material costs at the current innovation status is not effective. However, based on the impact model developed, corresponding levers can be identified to positively influence the EVA and thus also the industrialization of the process innovation. Finally, further necessary steps are identified to evolve the presented approach into a complete method for monetary innovation evaluation in early innovation phases.
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在早期创新阶段对工艺创新进行货币评估的方法,重点是制造和材料成本
在早期创新阶段,由于缺乏数据,流程创新的货币评估对公司来说是一个挑战。然而,创新评估在早期创新阶段是必不可少的,以确保流程创新在早期创新阶段提供经济增值(EVA),并以目标导向的方式引导技术转移支出。本文提出了一种半定量程序的方法,用于在创新早期阶段对工艺创新进行货币评估,重点关注制造和材料成本。举例来说,该方法应用于1368合作研究中心的无氧生产工艺创新。为了保证创新评价中的净现值导向,在EVA驱动树的基础上开发了创新评价程序。为了将经济增加值的价值驱动因素与影响经济增加值的创新驱动因素联系起来,本文采用基于文献的影响模型,将经济增加值驱动因素树进一步系统化,重点关注制造业和材料成本。基于影响模型的最后一层,提出了半结构化专家访谈的指导原则。使用这一访谈指南,以创新驱动影响因素的形式收集数据,这些数据代表了最终货币创新评估的输入。采用自适应加权评分模型,对工艺创新所取得的经济增加值进行半定量分析。在无氧生产工艺创新中开发的方法的实际应用表明,在考虑的三种工艺创新的背景下,在当前的创新状态下,通过减少制造和材料成本来实现EVA的目标是无效的。然而,根据所建立的影响模型,可以识别出相应的杠杆来积极影响EVA,从而也影响工艺创新的产业化。最后,确定了进一步必要的步骤,以将所提出的方法发展成为早期创新阶段货币创新评估的完整方法。
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