Research on the Integration and Development of Wellness and Culture Tourism Facilitated by Digital Technology

Abstract

The digital economy has opened up new potential for the growth of the tourism industry and has grown into a significant force for the development of the industry given the swift expansion of the economy and society. The wellness and cultural tourism industry may fulfill people's urge to pursue a healthy quality of life and help make people's ambitions for a better living into reality as a new trend and a new kind of tourist development in the new era. By integrating the wellness tourism industry into other industries like catering, accommodation, and transportation, digital technology helps to increase service effectiveness, cater to the needs of individual tourists, and support the innovative growth and structural optimization of the wellness and culture tourism industry. Based on the theories of industry integration and supply and demand, the essay examines the state of development and issues facing China's digital wellness and cultural tourism industries from the perspective of the digital economy. Four areas are suggested as ways to encourage the high-quality growth of the digital wellness and culture tourism industry: the innovation of digital technology drive, the balance of service resources, the enrichment of wellness and culture tourism products, and the innovation of tourism talent training mode.