EXPRESS: Untangling the influence of corporate sustainability on export intensity: the moderating role of R&D intensity

IF 4.9 2区 管理学 Q1 BUSINESS Journal of International Marketing Pub Date : 2023-11-01 DOI:10.1177/1069031x231214233
Mine Aksoy, Mustafa K. Yilmaz, Ismail Golgeci, Ekrem Tatoglu, Metin Canci, Atike Elanur Hızarcı
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Abstract

Growing global environmental and social issues have imposed increased pressure on firms to address sustainability challenges in international markets, with a particular focus on improving their export performance. This is of significant importance for emerging market firms aiming to expand their presence in international markets, as they are compelled to bolster their environmental and social sustainability capacity to enhance their export intensity. This study delves into the relationship between corporate sustainability and export intensity through a longitudinal examination of 141 firms listed on Borsa Istanbul from 2014 to 2021. The results suggest that corporate sustainability positively influences export intensity, and this influence is further positively moderated by R&D intensity. Additionally, post-hoc analysis employing supplementary data pertaining to the environmental, social, and governance dimensions of corporate sustainability reveals that environmental performance plays a positive role in shaping export intensity, with R&D intensity positively moderating this relationship. In summary, our findings underscore that exporting firms that effectively integrate impactful R&D intensity into their international business operations are likely to harness their sustainability strategies, particularly those related to the natural environment, to achieve higher export intensity.
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解析企业可持续发展对出口强度的影响:研发强度的调节作用
日益增长的全球环境和社会问题对企业施加了越来越大的压力,要求它们应对国际市场上的可持续性挑战,尤其注重改善其出口业绩。这对于旨在扩大其在国际市场上的存在的新兴市场公司来说非常重要,因为它们被迫加强其环境和社会可持续性能力,以提高其出口强度。本研究通过对2014年至2021年在伊斯坦布尔证券交易所上市的141家公司的纵向考察,探讨了企业可持续性与出口强度之间的关系。结果表明,企业可持续发展正向影响出口强度,研发强度进一步正向调节了这种影响。此外,利用与企业可持续发展的环境、社会和治理维度相关的补充数据进行的事后分析表明,环境绩效在塑造出口强度方面发挥着积极作用,研发强度正调节着这种关系。总之,我们的研究结果强调,有效地将有影响力的研发强度纳入其国际业务运营的出口公司可能会利用其可持续性战略,特别是与自然环境相关的战略,以实现更高的出口强度。
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来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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