{"title":"Why lurk, why join, and why post? The uses and gratifications of lurkers, infrequent posters, and frequent posters in the brand community context.","authors":"Caitlin McLaughlin, Matti Haverila","doi":"10.1037/ppm0000501","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":29936,"journal":{"name":"Psychology of Popular Media","volume":"26 1","pages":"0"},"PeriodicalIF":2.1000,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology of Popular Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1037/ppm0000501","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
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