The Effect of Bring Your Own Bag on Pro-environmental Behaviour: Towards a Comprehensive Conceptual Framework

IF 3 Q2 BUSINESS Vision-The Journal of Business Perspective Pub Date : 2023-10-22 DOI:10.1177/09722629231195430

Rajendran Geetha, Chandrasekaran Padmavathy

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Abstract

The consumption of single-use plastics has been increasing each year. This has become a global concern and many governments have initiated sustainable policies to reduce the consumption of single-use plastics to protect the eco-system. A few countries have banned the sale of plastic bags and thereby there is a reduction in the usage of plastics. This study develops a comprehensive framework by extending the theory of planned behaviour. Specifically, this study investigates the effects of connectedness to nature and retailers’ incentives on attitudes towards the environment. This study also tests the effects of attitude, perceived behavioural control, and subjective norm on intention to bring your own bag (BYOB), and also examines the impact of intention to BYOB on pro-environmental behaviour. Data was collected from India. This study applied structural equation modelling with a sample of 505 to test the relationships. The study results show that retailers’ incentives do not affect attitudes towards the environment and subjective norms do not have a significant relationship with intention to BYOB. This study provides important implications for the retailers and policymakers.

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自备行李对环保行为的影响:建立一个全面的概念框架

一次性塑料的消费量每年都在增加。这已成为全球关注的问题，许多政府已启动可持续政策，减少一次性塑料的消费，以保护生态系统。一些国家已经禁止销售塑料袋，从而减少了塑料的使用。本研究通过扩展计划行为理论，建立了一个全面的框架。具体来说，本研究调查了与自然的联系和零售商的激励对环境态度的影响。本研究还测试了态度、感知行为控制和主观规范对自带包意愿的影响，并研究了自带包意愿对亲环境行为的影响。数据是从印度收集的。本研究采用结构方程模型对505个样本进行检验。研究结果表明，零售商的激励不影响环境态度，主观规范与BYOB意愿没有显著关系。本研究为零售商和决策者提供了重要的启示。

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来源期刊

Vision-The Journal of Business Perspective Multiple-

CiteScore

4.60

自引率

0.00%

发文量

121

期刊介绍： Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.