Mass Media Role in Spreading the Sports for All Culture among Female University Students in the Sultanate of Oman in the Light of Oman Vision 2040

Amin Gaafar, Badriya Al-Hadabi
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Abstract

The research aims to identify the mass media role in spreading sports culture among women in the Sultanate of Oman in the light of Oman Vision 2040. The descriptive method using the survey way was used. The survey was conducted on a pilot sample of (25) examinees during the period from 2-15 December 2020, and it was conducted on the (84) research main sample members, between December 20/2020 to February 1/ 2021. The results indicated that the mass media focused on the importance of practicing all aspects of sports for all activities in terms of the positive effects on their physical, psychological and social health. The study recommends that sports media should rely on academic experiences to convey their ideas about the importance of women exercising.
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根据阿曼2040年愿景,大众传媒在阿曼苏丹国女大学生中传播全民体育文化方面的作用
该研究旨在根据阿曼2040年愿景确定大众媒体在阿曼苏丹国妇女中传播体育文化方面的作用。采用调查法的描述性方法。本次调查于2020年12月2日至15日对25名考生进行了试点抽样,并于2020年12月20日至2021年2月1日对84名研究主要样本成员进行了调查。调查结果表明,大众媒体关注的是在所有活动中练习体育的各个方面对其身体、心理和社会健康的积极影响的重要性。该研究建议,体育媒体应该依靠学术经验来传达他们对女性锻炼重要性的看法。
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