Evaluation of student's university selection decision making using an instilled fuzzy AHP approach

Abstract

The purpose of this study is to identify and rank the potential factors that can benefit the students in making an optimal decision for university selection in learning process. To achieve this purpose, informational architype, along with the questionnaire, was circulated, which was followed by analysing the responses. For the data collection purpose, a structured questionnaire was constructed, and responses of 100 prospective students of Indian origin who are likely to take admission in universities were recorded. After reviewing the literature, six prominent factors have been considered, and AHP followed by FAHP techniques have been employed for computing weights corresponding to assumed factors. The results indicated that the highest weightage had been given to location followed by fee structure in both the cases. Further, utility theory has been used, which shows the superiority of FAHP over AHP analysis.