M. Anderson, A. M. Atkinson, A. McAuley, H. R. Sumnall, M. E. Glancy, H. A. Bloomfield, K. M. A. Trayner
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引用次数: 0
Abstract
‘How To Save A Life’ (HTSAL) was a mass media campaign on drug-related death prevention which ran in Scotland from August 2021 to January 2022. It aimed to increase awareness of how to respond to an opioid overdose, and the uptake of take-home naloxone (THN). The objective of this study was to determine the reach and engagement with the campaign. Methods included a descriptive analysis of data from media sources, the campaign website, and an online naloxone training course. A quantitative content analysis was conducted on media articles.
期刊介绍：
Drugs: education, prevention & policy is a refereed journal which aims to provide a forum for communication and debate between policy makers, practitioners and researchers concerned with social and health policy responses to legal and illicit drug use and drug-related harm. The journal publishes multi-disciplinary research papers, commentaries and reviews on policy, prevention and harm reduction issues regarding the use and misuse of alcohol, tobacco and other drugs. It is journal policy to encourage submissions which reflect different cultural, historical and theoretical approaches to the development of policy and practice.
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