An application of the new visitation paradigm to ecotourism in China

IF 2.4 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Ecotourism Pub Date : 2023-09-27 DOI:10.1080/14724049.2023.2261663

Ting (Tina) Li, Fang Liu, Geoffrey Soutar, Dave Webb

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Abstract

ABSTRACTWith increasing visits to protected areas, tourism researchers suggest a new visitation paradigm (NVP) and the need for ‘mass park-visitor symbiosis.’ This study adopted the NVP approach to assess the mass symbiosis potential of the Chinese ecotourism market. Data from in-depth interviews were analysed using Leximancer, a computerised qualitative data analysis programme. The results suggest ecotourism in China has the potential to achieve the symbiosis goal, as indicated by visitors’ good knowledge of ecotourism and their environmental motivation. However, ecotourism experiences are not found to be strongly related to any environmental aspect, suggesting the mass participation for site enhancement activities might have been missing. The findings have important implications for tourism policy makers as well as providers wishing to attract Chinese tourists to ecotourism activities.KEYWORDS: New visitation paradigm (NPV)Mass PA-visitor symbiosisEcotourismMotivationsExperiencesChina Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by BHP Billiton-UWA Business School Research Development Award.

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新旅游范式在中国生态旅游中的应用

摘要随着保护区游客数量的增加，旅游研究者提出了一种新的旅游模式(NVP)，并提出了“大规模公园-游客共生”的必要性。本研究采用NVP方法评估中国生态旅游市场的大规模共生潜力。深度访谈的数据使用Leximancer(一种计算机化定性数据分析程序)进行分析。研究结果表明，中国的生态旅游具有实现共生目标的潜力，这体现在游客对生态旅游的良好认识和环境动机上。然而，生态旅游体验并没有发现与任何环境方面有强烈的联系，这表明可能缺少了大规模参与的场地改善活动。研究结果对旅游政策制定者以及希望吸引中国游客参与生态旅游活动的供应商具有重要意义。关键词:新旅游范式(NPV)大众旅游与游客共生生态旅游动机体验中国披露声明作者未报告潜在的利益冲突。这项工作得到了必和必拓-西澳大学商学院研究发展奖的支持。

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来源期刊

Journal of Ecotourism Social Sciences-Geography, Planning and Development

CiteScore

6.40

自引率

12.50%

发文量

期刊介绍： The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.