Green concept of neuromarketing based on a systematic review using the bibliometric method

IF 5.5 Q1 BUSINESS, FINANCE Green Finance Pub Date : 2023-01-01 DOI:10.3934/gf.2023016
Negin Sangari, Payvand Mirzaeian Khamseh, Shib Sankar Sana
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引用次数: 1

Abstract

Unlike traditional marketing methods, neuromarketing has shown new insights and higher prediction accuracy. This research uses the bibliometric method to analyze the objectives like the analysis and integration of the green concept of neuromarketing, recognition of the useful authors, the years of publication of documents, authoritative journals that publish articles in this field and keywords around the concept of neuromarketing. The tools presented in neuromarketing expand and improve the perception of the enthusiasts and researchers in this field, and it compares the results obtained from different approaches. From the methodological point of view, this research is qualitative and based on Iden et al.'s (2017) model, consisting of four steps of planning, selecting, extracting and implementing and combining it with setting of Silva's (2015) articles in the form of a review. A bibliometric system is implemented, and VOS viewer software was used to analyze the results.

The findings are presented in two phases. In the first phase, the performance analysis, the share of the annual production of neuromarketing documents, the percentage of the production of authoritative quarterly journals of this field, the share of the output of related subject areas, the share of the countries' published articles and the share of the documents by productive authors were identified and studied. Also, knowledge maps were drawn in the second phase, and 17 clusters are found, including 109 items and 131 keywords. The theoretical contribution of this article consists of the field of green neuromarketing, which is categorized into four clusters with themes of sustainability and green consumption. The results of this study were obtained based on the framework of theory, context, method, antecedents, decisions, and outcomes. All the keywords related to neuromarketing were categorized from the analysis of the previous articles and its features were studied in the proposed model.

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基于文献计量学方法对绿色神经营销概念进行系统综述
& lt; abstract>与传统营销方法不同,神经营销显示出新的见解和更高的预测准确性。本研究采用文献计量学方法对神经营销绿色概念的分析与整合、有用作者的识别、文献发表年份、发表该领域文章的权威期刊以及围绕神经营销概念的关键词等目标进行分析。神经营销学中提出的工具扩展和提高了该领域爱好者和研究人员的认知,并比较了从不同方法获得的结果。从方法论的角度来看,本研究是定性的,并基于<xref - ref-type="bibr" rid="b41">Iden et al. s (2017)</xref>模型,由规划、选择、提取和实施四个步骤组成,并与<xref ref-type="bibr" rid="b92">Silva's (2015)</xref>文章以评论的形式发表。实现了文献计量系统,并使用VOS viewer软件对结果进行了分析。研究结果分为两个阶段。在第一阶段,绩效分析,神经营销文件的年产量份额,该领域权威季刊的产量百分比,相关学科领域的产出份额,各国发表的文章份额和生产性作者的文件份额进行了确定和研究。第二阶段绘制知识图谱,共发现17个聚类,包含109个项目和131个关键词。本文的理论贡献包括绿色神经营销领域,它被分为四个集群与可持续发展和绿色消费的主题。本研究的结果是基于理论、背景、方法、前因、决策和结果的框架得出的。通过对前人文章的分析,对神经营销相关的关键词进行分类,并在本文提出的模型中研究其特征。& lt; / abstract>
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来源期刊
Green Finance
Green Finance Multiple-
CiteScore
9.60
自引率
3.50%
发文量
14
审稿时长
6 weeks
期刊介绍: Green Finance is an international, interdisciplinary Open Access journal dedicated to green finance, environmental, and sustainability research and practice. It offers a platform for publishing original contributions and technical reviews on green finance and related topics, following a rigorous peer-review process. Accepted article types include original research, reviews, editorials, letters, and conference reports.
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