{"title":"Personality and place as resources for regional development: Alfred Nobel’s Karlskoga","authors":"Rhiannon Pugh, Ida Andersson","doi":"10.1080/00343404.2023.2250813","DOIUrl":null,"url":null,"abstract":"In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand that is both inclusive and truly representational of a place?","PeriodicalId":21097,"journal":{"name":"Regional Studies","volume":"111 1","pages":"0"},"PeriodicalIF":4.4000,"publicationDate":"2023-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Regional Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/00343404.2023.2250813","RegionNum":1,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand that is both inclusive and truly representational of a place?
期刊介绍：
Regional Studies is a leading international journal covering the development of theories and concepts, empirical analysis and policy debate in the field of regional studies. The journal publishes original research spanning the economic, social, political and environmental dimensions of urban and regional (subnational) change. The distinctive purpose of Regional Studies is to connect insights across intellectual disciplines in a systematic and grounded way to understand how and why regions and cities evolve. It publishes research that distils how economic and political processes and outcomes are contingent upon regional and local circumstances. The journal is a pluralist forum, which showcases diverse perspectives and analytical techniques. Essential criteria for papers to be accepted for Regional Studies are that they make a substantive contribution to scholarly debates, are sub-national in focus, conceptually well-informed, empirically grounded and methodologically sound. Submissions are also expected to engage with wider debates that advance the field of regional studies and are of interest to readers of the journal.
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