The impact of logistics and marketing customer service on courier services

Abstract

Purpose: The aim of the study was to analyze the importance of logistics and customer service marketing in courier services on the DHL platform. In addition, the scale of influence of the marketing of the courier company in question on consumer decisions is suspicious. Design/methodology/approach: The choice fell on the survey as a research method that gave the opportunity to analyze the researched problems from different perspectives, dealing with many issues at the same time, and also through the possibility of reaching more people from the research group. Findings: It has been shown that activities related to logistics and marketing customer service are very important for the functioning of a courier company and achieving success in this industry. Originality/value: The publication covers the subject of impact of logistics and marketing customer service on courier services. Combining interdisciplinary research in the areas of management and quality science with economics and finance. Keywords: courier services, logistic customer service, internet marketing. Category of the paper: case study.