{"title":"How do personal values drive tourist engagement in ecotourism: analysis with SEM-ANN approach","authors":"Indrani Paul, Gobinda Roy","doi":"10.1080/14724049.2023.2276658","DOIUrl":null,"url":null,"abstract":"ABSTRACTThis study uses Schwartz’s value theory to investigate the influence of personal values (self-transcendence, conservation, and openness-to-change) on tourists’ engagement (community and psychological engagement) in ecotourism. The study also explores the moderating role of social-media travel community groups on engagement behavior. We adopted a multi-analytical approach using Structural Equation Modelling and Artificial Neural Networks to test the hypothesized model. The findings show that conservation and openness-to-change significantly influenced tourist engagement, and social-media travel community groups have a significant moderating impact on tourists’ psychological engagement. This study contributes to ecotourism literature by exploring the significant influence of personal values on different types of tourist engagement in the ecotourism context.KEYWORDS: Tourist engagementSchwartz value theoryecotourismsocial-media travel community groupSEM-ANN Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":39714,"journal":{"name":"Journal of Ecotourism","volume":"37 1","pages":"0"},"PeriodicalIF":2.4000,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Ecotourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14724049.2023.2276658","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACTThis study uses Schwartz’s value theory to investigate the influence of personal values (self-transcendence, conservation, and openness-to-change) on tourists’ engagement (community and psychological engagement) in ecotourism. The study also explores the moderating role of social-media travel community groups on engagement behavior. We adopted a multi-analytical approach using Structural Equation Modelling and Artificial Neural Networks to test the hypothesized model. The findings show that conservation and openness-to-change significantly influenced tourist engagement, and social-media travel community groups have a significant moderating impact on tourists’ psychological engagement. This study contributes to ecotourism literature by exploring the significant influence of personal values on different types of tourist engagement in the ecotourism context.KEYWORDS: Tourist engagementSchwartz value theoryecotourismsocial-media travel community groupSEM-ANN Disclosure statementNo potential conflict of interest was reported by the author(s).
期刊介绍：
The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.
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