The Influence of Innovativeness on the Financial and Non-Financial Performance of Retail Smes in Tshwane Metropole

Katlego Mogashoa, Vivence Kalitanyi
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Abstract

ABSTRACT: SMEs play a crucial role in the economy by creating jobs, alleviating poverty, innovating, and driving economic growth and development. However, they frequently fail due to business challenges such as poor performance. Grounded in the innovation literature and the Resource-Based View Theory (RBV), this study empirically investigates the influence of innovativeness as a dimension of entrepreneurial orientation (EO) on retail SMEs' performance indicators (financial and non-financial performance) in Tshwane Metropolitan Municipality. Saunders' research onion model was used to frame the methodology. The study adopted a quantitative research design while following a deductive approach. A survey method was used as a research strategy to collect data from 196 SMEs with the measuring instrument adapted from recent literature and from previously tested instruments. The questionnaire used a five-point Likert scale, ranging from 1 = strongly disagree, 2 = disagree, 3 = neutral, 4 = disagree, 5 = strongly agree. The "neutral" response was added to assure respondents that they need not feel compelled to answer every question. The Statistical Package for the Social Sciences (SPSS) was used for data analysis. The results revealed that innovativeness positively and significantly affects both financial and non-financial SMEs' performance directly and that representatives (managers/owners) of Tshwane Metropolitan Municipality retail SMEs believe that if their team is open to new ideas and changes, the implementation of innovation in practice within SMEs will rise. Furthermore, managers recognize and value fresh ideas to encourage staff to "think outside the box" and share their creativity, which facilitates and encourages the actual implementation of innovation. Lastly, the study found that the more open SME managers/owners are to innovation, accept new ideas, and support new resources for innovation, the higher the innovation will take place in the organization. Operationalization of the vague term innovativeness is also a contribution to the literature. This research is crucial for developing countries and regions such as the Tshwane Metropolitan Municipality, Gauteng province, South Africa, wherein such studies are lacking, despite the retail sector's significant role in this country's economy. SME managers/owners must regard innovation as an intrinsic aspect of their strategy in this line.
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创新对茨瓦内大都市零售业中小企业财务和非财务绩效的影响
摘要:中小企业通过创造就业、减轻贫困、创新、推动经济增长和发展,在经济中发挥着至关重要的作用。然而,他们经常因为业务挑战而失败,比如表现不佳。本研究以创新文献和资源基础观理论(Resource-Based View Theory, RBV)为基础,实证研究了创新作为创业导向(EO)的一个维度对茨瓦内市零售中小企业绩效指标(财务和非财务绩效)的影响。Saunders的研究洋葱模型被用来构建方法论。本研究采用定量研究设计,并遵循演绎方法。采用调查方法作为研究策略,使用根据最近文献和以前测试过的仪器改编的测量仪器从196家中小企业收集数据。问卷采用李克特五分制,1 =非常不同意,2 =不同意,3 =中立,4 =不同意,5 =非常同意。“中立”的回答是为了向受访者保证,他们不必被迫回答每一个问题。使用社会科学统计软件包(SPSS)进行数据分析。结果显示,创新能力对金融和非金融中小企业的绩效都有直接的积极显著的影响,茨瓦内市零售中小企业的代表(经理/所有者)认为,如果他们的团队对新想法和变化持开放态度,创新在中小企业实践中的实施将会增加。此外,管理者认可和重视新鲜的想法,鼓励员工“跳出框框思考”,分享他们的创造力,从而促进和鼓励创新的实际实施。最后,研究发现,中小企业管理者/所有者对创新的开放程度越高,接受新思想,支持创新的新资源,组织中创新的发生就越高。模糊术语创新的操作性也是对文献的贡献。这项研究对发展中国家和地区至关重要,例如南非豪登省的茨瓦内大都会市,尽管零售业在该国经济中发挥着重要作用,但此类研究仍很缺乏。中小企业管理者/所有者必须将创新视为其在这方面战略的一个内在方面。
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