Adopting blockchain-based traceability in the fruit supply chain in a developing economy: facilitators and barriers

IF 4.9 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information Technology & People Pub Date : 2023-10-19 DOI:10.1108/itp-02-2023-0168
Teck Lee Yap, Rajkishore Nayak, Nhung T.H. Vu, Duy Tung Bui, Thi Thu Tra Pham, Darcy W.E. Allen
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Abstract

Purpose Blockchain-based traceability technology (BTT) is an emerging digital technology that claims to have the potential to fulfil the demand for traceability to safeguard fruit safety. Drawing on the technological, organisational and environmental (TOE) framework, this study aims to investigate the perceived facilitators and barriers that influence the behavioural intentions of multiple stakeholders in the Vietnamese fruit supply chain (i.e., farmers, trading enterprises and consumers) to adopt BTT. Design/methodology/approach This study utilised a qualitative approach of semi-structured in-depth interviews with 60 stakeholders in the Vietnamese fruit supply chain to achieve the research objectives. NVivo 12 was employed to analyse the collected data using content and thematic analysis. Findings The findings identify several perceived facilitators that motivate BTT adoption. These include trust, transparency, business performance, the formation of alliances, consumer awareness of food safety and ethical agricultural practices, fruit branding and the pivotal role of farmers' cooperatives. Meanwhile, the perceived barriers to BTT adoption include a lack of digital literacy amongst the stakeholders, poor organisational culture, the high cost of traceability-enabled products and data privacy and security governance. Practical implications This study suggests that technology awareness and perceived facilitators and barriers should be incorporated into the design and deployment of blockchain-based traceability technology in the agri-food supply chain in developing countries. Originality/value To the best of the authors' knowledge, this study is the first qualitative paper that attempts to fill the research gap of understanding the perceived facilitators and barriers that influence the intentions of multiple stakeholders in the fruit supply chain to adopt BTT in the context of a developing economy.
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在发展中经济体的水果供应链中采用基于区块链的可追溯性:促进因素和障碍
基于区块链的可追溯技术(BTT)是一种新兴的数字技术,声称有潜力满足可追溯性需求,以保障水果安全。利用技术、组织和环境(TOE)框架,本研究旨在调查影响越南水果供应链中多个利益相关者(即农民、贸易企业和消费者)采用BTT的行为意图的感知促进因素和障碍。设计/方法/方法本研究采用半结构化的定性方法,对越南水果供应链中的60名利益相关者进行了深入访谈,以实现研究目标。采用NVivo 12对收集到的数据进行内容分析和专题分析。研究结果确定了几个可感知的促进BTT采用的因素。这些因素包括信任、透明度、经营业绩、联盟的形成、消费者对食品安全和道德农业做法的认识、水果品牌以及农民合作社的关键作用。与此同时,BTT采用的障碍包括利益相关者缺乏数字素养、糟糕的组织文化、支持可追溯性的产品的高成本以及数据隐私和安全治理。本研究表明,应该将技术意识和感知到的促进因素和障碍纳入发展中国家农业食品供应链中基于区块链的可追溯技术的设计和部署中。原创性/价值据作者所知,本研究是第一篇试图填补研究空白的定性论文,旨在了解在发展中经济体背景下,影响水果供应链中多个利益相关者采用BTT意愿的感知促进因素和障碍。
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来源期刊
Information Technology & People
Information Technology & People INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
8.20
自引率
13.60%
发文量
121
期刊介绍: Information Technology & People publishes work that is dedicated to understanding the implications of information technology as a tool, resource and format for people in their daily work in organizations. Impact on performance is part of this, since it is essential to the well being of employees and organizations alike. Contributions to the journal include case studies, comparative theory, and quantitative research, as well as inquiries into systems development methods and practice.
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