A Missed Opportunity? Making Sense of the Low Adoption Rate of COVID Alert, Canada’s Contact-Tracing Application

IF 0.8 Q3 COMMUNICATION Canadian Journal of Communication Pub Date : 2023-09-01 DOI:10.3138/cjc-2022-0055
David Dumouchel, Yannick Dufresne, Richard Nadeau, William Poirier
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Abstract

Background: This study reflects on the low adoption rate of COVID Alert, the Canadian contact-tracing application, during the COVID-19 pandemic. Analysis: Using data from two representative surveys conducted in Canada in 2020, this article examines how the application’s attributes and citizens’ attitudes on the sanitary crisis and on technology may have influenced the low adoption rate of COVID Alert. Conclusions and implications: The results suggest that the application design was socially acceptable, that it was seen as useful, and that it was not perceived as risky or hard to use. Contrasting this evidence with the unpopularity of COVID Alert leads to the suggestion that the barrier to greater uptake may have partly come from the inability of its developers to effectively promote the application.
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错失良机?加拿大接触者追踪应用COVID Alert采用率低的原因
背景:本研究反映了COVID-19大流行期间加拿大接触者追踪应用程序COVID Alert采用率低的问题。分析:本文利用2020年在加拿大进行的两次代表性调查的数据,研究了应用程序的属性和公民对卫生危机和技术的态度如何影响COVID警报的低采用率。结论和含义:结果表明应用程序设计是社会可接受的,它被认为是有用的,并且它不被认为有风险或难以使用。将这一证据与COVID Alert不受欢迎的情况进行对比,可以得出这样的结论:更大普及的障碍可能部分来自其开发人员无法有效推广该应用程序。
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来源期刊
CiteScore
0.80
自引率
20.00%
发文量
51
期刊介绍: The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.
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