{"title":"How Competitive Are You?","authors":"Stephen J. Andriole","doi":"10.1109/mitp.2023.3314326","DOIUrl":null,"url":null,"abstract":"C-suites should formalize the competitive intelligence function with a well-funded, full-time, dedicated team, which should be invited into whatever strategic planning processes exist at their companies. Tactical intelligence should impact the immediate go-to-market processes, while strategic intelligence should shape products and services to be offered over the next 2-3 years. Competitive intelligence is a profession with methods, tools, techniques, technologies, certifications, associations, publications, conferences, and podcasts—all necessary to effectively compete in the marketplace.","PeriodicalId":49045,"journal":{"name":"IT Professional","volume":"22 1","pages":"0"},"PeriodicalIF":2.2000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IT Professional","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/mitp.2023.3314326","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 0
Abstract
C-suites should formalize the competitive intelligence function with a well-funded, full-time, dedicated team, which should be invited into whatever strategic planning processes exist at their companies. Tactical intelligence should impact the immediate go-to-market processes, while strategic intelligence should shape products and services to be offered over the next 2-3 years. Competitive intelligence is a profession with methods, tools, techniques, technologies, certifications, associations, publications, conferences, and podcasts—all necessary to effectively compete in the marketplace.
IT ProfessionalCOMPUTER SCIENCE, INFORMATION SYSTEMS-COMPUTER SCIENCE, SOFTWARE ENGINEERING
CiteScore
5.00
自引率
0.00%
发文量
111
审稿时长
>12 weeks
期刊介绍：
IT Professional is a technical magazine of the IEEE Computer Society. It publishes peer-reviewed articles, columns and departments written for and by IT practitioners and researchers covering:
practical aspects of emerging and leading-edge digital technologies,
original ideas and guidance for IT applications, and
novel IT solutions for the enterprise.
IT Professional’s goal is to inform the broad spectrum of IT executives, IT project managers, IT researchers, and IT application developers from industry, government, and academia.
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