Pâmela Pinto, Maria João Antunes, Ana Margarida Almeida, Denis Renó
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引用次数: 0
Abstract
Background: There are few studies on the use of Instagram during the COVID-19 pandemic in low-income countries, even though Instagram is considered a tool to fight COVID-19. Analysis: This work applies both an exploratory approach and content analysis to study the Instagram profiles of Portugal’s National Health Service and Brazil’s Ministry of Health, as well as of citizens of these two countries, during the COVID-19 pandemic. 1,633 posts from these health authorities were analyzed. In addition, netnography methodology was applied to the analysis of a total of 48,691 posts. Conclusions: Citizens and sanitary authorities used Instagram as a space to discuss the pandemic. Citizens emphasized feelings and opinions through photos. For their part, authorities adopted the platform as an official communication channel, with limitations regarding the equity of their content.
期刊介绍：
The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.
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