A novel strategy segmentation methodology integrating Kraljic portfolio matrix and supplier relationship model: a case study from machinery industry

IF 4.5 Q1 MANAGEMENT Benchmarking-An International Journal Pub Date : 2023-10-02 DOI:10.1108/bij-03-2023-0197
Ahmet Selcuk Yalcin, Huseyin Selcuk Kilic, Emre Cevikcan
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Abstract

Purpose The purpose of this article is to develop a new model called strategy segmentation methodology (SSM) by combining the Kraljic portfolio matrix (KPM) and the supplier relationship model (SRM) so that the buyer company can effectively conduct its relations with its suppliers. Design/methodology/approach The importance weights of the criteria defining the dimensions of each model are calculated with the single-valued neutrosophic analytical hierarchy process (SVN-AHP) method. Subsequently, the derived importance weights are employed in the single-valued neutrosophic technique for order preference by similarity to ideal solution (SVN-TOPSIS) method to obtain the scores of the suppliers and their supplied items. In order to illustrate the feasibility of the proposed methodology, a case study in the machinery industry is performed with the related comparative analysis. Findings The implementation of SSM enables to formulate various strategies to manage suppliers taking into account the items they procure, their capabilities and performance and the supplier–buyer relationship strength. Based on the proposed strategies, it is concluded that the firm in the case study should terminate its relationship with six of its suppliers. Originality/value Although KPM has become the basis of purchasing strategies for various businesses, it neglects the characteristics of suppliers and the buyer–supplier relationship. In this study, KPM is integrated with the SRM approach presented by Olsen and Ellram (1997) to overcome these disadvantages of KPM. The novel integration of the two approaches enables the realization of a robust and reliable supplier classification model.
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基于Kraljic组合矩阵和供应商关系模型的战略分割方法——以机械行业为例
本文的目的是通过将Kraljic投资组合矩阵(KPM)和供应商关系模型(SRM)相结合,开发一种称为战略分割方法(SSM)的新模型,使买方公司能够有效地与其供应商进行关系。设计/方法/方法定义每个模型维度的标准的重要性权重是用单值嗜中性分析层次分析法(SVN-AHP)计算的。然后,将得到的重要度权重应用于单值中性偏好法(svm - topsis)中,得到供应商及其供给品的评分。为了说明所提出方法的可行性,以机械工业为例进行了相关的比较分析。调查结果实施SSM后,我们可以根据供应商采购的项目、供应商的能力和表现,以及供应商与买家的关系强弱,制定不同的策略来管理供应商。根据提出的战略,得出的结论是,案例研究中的公司应该终止与六个供应商的关系。虽然KPM已经成为各种企业采购策略的基础,但它忽略了供应商的特点和买方-供应商关系。在本研究中,KPM与Olsen和Ellram(1997)提出的SRM方法相结合,以克服KPM的这些缺点。这两种方法的新颖集成实现了一个鲁棒可靠的供应商分类模型。
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来源期刊
CiteScore
10.40
自引率
16.10%
发文量
154
期刊介绍: Benchmarking is big news for companies committed to total quality programmes. Its enthusiastic reception by many prominent business figures has created high levels of interest in a technique which promises big rewards for co-operating partners. Yet, like total quality itself, it must be understood in its proper context, and implemented single mindedly if it is to be effective - this journal helps companies to decide if benchmarking is right for them, and shows them how to go about it successfully.
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