Analysis of the Optimization Path of "Internet+Medical" Industry Based on the Current Situation of Medical Resource Allocation

Abstract

As a new development direction in the medical industry, "Internet+medicine" can help solve the contradiction between the imbalance of medical resources and the increasing demand for health care in China, and is a medical development model actively guided and supported by the Ministry of Health. In this paper, the research of "Internet+medical" online diagnosis and treatment service is the main research object. Firstly, we use SWOT analysis to analyze the current situation of "Internet+medicine" online medical treatment industry and establish an analysis of the overall industry situation. Second, in order to investigate the regional characteristics of "Internet+medicine" online medical service, we compare the differences of online medical service in different regions based on Dagum Gini coefficient and satisfaction analysis. Through the study, we draw conclusions and make scientific suggestions for the healthy development of "Internet+medicine" online medical services. It is of great practical significance for the promotion of "Internet + medical" online medical treatment mode and the better realization of the vision of "Healthy China".