Changes in strategic responses of selected low budget airlines from different continents in response to the global Covid-19 pandemic

Aneta Parker, Marzena Kacprzak, Izabela Wielewska
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Abstract

Purpose: The aim of this paper is to indicate changes in strategy, financial, hygienic and service behaviour in relation to customers and aviation personnel. These changes are a response to the global COVID-19 pandemic. Design/methodology/approach: The paper uses the desk research method of analysis. The analysis of publicly available values from the annual reports of selected low-cost airlines from six continents, i.e. Europe, Asia, North America, Australia, Africa and New Zealand and the examples described in the work made it possible to establish facts, verify data and present results. The research concerns not only the situation before and during the COVID-19 pandemic, but also predicts the future of individual companies. Findings: The considerations presented in the paper indicate that low-cost airlines representing individual regions of the world had utmost difficulties in adapting to the changing conditions which resulted from the COVID-19 pandemic. They needed government support. A third of the air fleet was grounded, many employees in the aviation sector lost their jobs or received only 50% of their wages; furthermore, international travel decreased significantly. Only the cargo sector, which had been unprofitable for years, benefited from the pandemic due to the transport of global cargo. Practical implications: Several types of support for the aviation sector are recommended, i.e. rebuilding passenger confidence in air transport, introducing a uniform and globally recognized digital COVID certification, and quick and affordable access to tests. Social implications: Social needs should always come first and implemented solutions should be adapted accordingly. Originality/value: The article is an original approach to finding solutions in crisis situations that could improve the situation of the aviation industry and its passengers. Keywords: airlines, world travel, airline staff during the pandemic, COVID-19, crisis management. Category of the paper: research paper.
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为应对全球Covid-19大流行,来自不同大洲的选定低成本航空公司的战略应对变化
目的:本文的目的是表明战略,财务,卫生和服务行为的变化与客户和航空人员。这些变化是对全球COVID-19大流行的应对措施。设计/方法/途径:本文采用桌面研究法进行分析。对六大洲(即欧洲、亚洲、北美、澳大利亚、非洲和新西兰)选定的低成本航空公司的年度报告中公开提供的价值进行分析,以及在工作中描述的例子,使确定事实、核实数据和提出结果成为可能。该研究不仅关注新冠疫情之前和期间的情况,还预测了个别企业的未来。研究结果:本文提出的考虑表明,代表世界各个地区的低成本航空公司在适应COVID-19大流行导致的不断变化的条件方面遇到了极大的困难。他们需要政府的支持。三分之一的飞机停飞,航空部门的许多员工失去了工作,或者只拿到了工资的50%;此外,国际旅行也显著减少。由于全球货物运输,只有多年来一直无利可图的货运部门从大流行病中受益。实际影响:建议为航空部门提供几种类型的支持,即重建乘客对航空运输的信心,引入统一和全球认可的数字COVID认证,以及快速和负担得起的测试。社会影响:社会需求应始终放在首位,实施的解决方案应相应调整。原创性/价值:这篇文章是在危机情况下寻找解决方案的原创方法,可以改善航空业及其乘客的状况。关键词:航空公司,世界旅游,大流行期间的航空公司员工,COVID-19,危机管理。论文类别:研究论文。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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