Exploring the antecedents of “deep” eWOM providing behaviour in mobile shopping: a multi-country study

IF 4.9 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information Technology & People Pub Date : 2023-10-18 DOI:10.1108/itp-06-2022-0439
Sunil Sahadev, Sean Chung, Mustafeed Zaman, Indria Handoko, Tan Vo-Thanh, Nguyen Phong Nguyen, Rajeev Kumra
{"title":"Exploring the antecedents of “deep” eWOM providing behaviour in mobile shopping: a multi-country study","authors":"Sunil Sahadev, Sean Chung, Mustafeed Zaman, Indria Handoko, Tan Vo-Thanh, Nguyen Phong Nguyen, Rajeev Kumra","doi":"10.1108/itp-06-2022-0439","DOIUrl":null,"url":null,"abstract":"Purpose The study aims to look at deep eWOM providing behaviour in m-commerce and attempts to explore its antecedents. Personalisation is proposed as an indirect antecedent of deep eWOM providing behaviour mediated by hedonic and utilitarian value perceptions and personal identification. Design/methodology/approach Based on social-exchange theory, the conceptual model links the study antecedents to deep eWOM providing behaviour. The conceptual model was validated through a multi-country study. A large sample of m-commerce users in the UK ( n = 505), India ( n = 422) and Vietnam ( n = 618) were contacted to collect the data. Data were analysed through structural equations modelling procedure with invariance analysis conducted to ensure that the results from the three samples could be compared. The authors also conducted post-hoc analysis to explore the mediation paths between variables. Findings The study finds support to the conceptual model across the samples from the three countries. Personalisation is found to increase value perceptions – both utilitarian and hedonic – and personal identification which leads to “deep” eWOM providing behaviour across all the three countries. The serial mediation also provides comparable results across the three countries. Originality/value The study contributes to the understanding of deep eWOM providing behaviour – a construct with high practical relevance which has however not been explored sufficiently in current literature. The study also contributes to the literature that analyses the consequences of personalisation in m-commerce.","PeriodicalId":47740,"journal":{"name":"Information Technology & People","volume":"66 1","pages":"0"},"PeriodicalIF":4.9000,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Technology & People","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/itp-06-2022-0439","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose The study aims to look at deep eWOM providing behaviour in m-commerce and attempts to explore its antecedents. Personalisation is proposed as an indirect antecedent of deep eWOM providing behaviour mediated by hedonic and utilitarian value perceptions and personal identification. Design/methodology/approach Based on social-exchange theory, the conceptual model links the study antecedents to deep eWOM providing behaviour. The conceptual model was validated through a multi-country study. A large sample of m-commerce users in the UK ( n = 505), India ( n = 422) and Vietnam ( n = 618) were contacted to collect the data. Data were analysed through structural equations modelling procedure with invariance analysis conducted to ensure that the results from the three samples could be compared. The authors also conducted post-hoc analysis to explore the mediation paths between variables. Findings The study finds support to the conceptual model across the samples from the three countries. Personalisation is found to increase value perceptions – both utilitarian and hedonic – and personal identification which leads to “deep” eWOM providing behaviour across all the three countries. The serial mediation also provides comparable results across the three countries. Originality/value The study contributes to the understanding of deep eWOM providing behaviour – a construct with high practical relevance which has however not been explored sufficiently in current literature. The study also contributes to the literature that analyses the consequences of personalisation in m-commerce.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
探索移动购物中“深度”eom提供行为的前提:一项多国研究
本研究旨在研究移动商务中eom的深层提供行为,并试图探索其前因。个性化被认为是由享乐主义和功利主义价值感知以及个人认同介导的深层eom提供行为的间接前提。概念模型以社会交换理论为基础,将研究前因与深层eom提供行为联系起来。该概念模型通过多国研究得到了验证。为了收集数据,我们联系了英国(505)、印度(422)和越南(618)的大量移动商务用户样本。通过结构方程建模程序对数据进行分析,并进行不变性分析,以确保三个样本的结果可以进行比较。作者还进行了事后分析,探索变量之间的中介路径。研究发现,来自三个国家的样本支持概念模型。研究发现,在这三个国家,个性化可以增加价值感知——包括功利主义和享乐主义——以及个人认同感,从而导致“深度”的eom提供行为。串行调解也提供了三个国家之间可比较的结果。原创性/价值本研究有助于理解深层eom提供行为,这是一个具有高度实际意义的结构,但在当前文献中尚未得到充分探讨。该研究还为分析移动商务中个性化后果的文献做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Information Technology & People
Information Technology & People INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
8.20
自引率
13.60%
发文量
121
期刊介绍: Information Technology & People publishes work that is dedicated to understanding the implications of information technology as a tool, resource and format for people in their daily work in organizations. Impact on performance is part of this, since it is essential to the well being of employees and organizations alike. Contributions to the journal include case studies, comparative theory, and quantitative research, as well as inquiries into systems development methods and practice.
期刊最新文献
Unraveling real-time mobile connectivity paradox and emotional ambivalence: a quasi-experimental design from a multi-source perspective Understanding consumers' interest in social commerce: the role of privacy, trust and security Evaluating compliance for organizational information security and business continuity: three strata of ventriloqual agency The configurational effects of artificial intelligence-based hiring decisions on applicants' justice perception and organisational commitment Bridging the adoption gap for cryptocurrencies: understanding the affordances that impact approach–avoidance behavior for potential users and continuation usage for actual users
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1