Examining themes of social media users' opinion on remote work during COVID-19 pandemic: a justice theory perspective

Abstract

Purpose The coronavirus disease 2019 (COVID-19) pandemic caused significant disruption to the global labor market, resulting in a rapid transition toward remote work, e-commerce and workforce automation. This shift has sparked a considerable amount of public discussion. This study aims to explore the online public's sentiment toward remote work amid the pandemic. Design/methodology/approach Based on justice theory, this paper examines user-generated content on social media platforms, particularly Twitter, to gain insight into public opinion and discourse surrounding remote work during the COVID-19 pandemic. Employing content analysis techniques such as sentiment analysis, text clustering and evolutionary analysis, this study aims to identify prevalent topics, temporal patterns and instances of sentiment polarization in tweets. Findings Results show that people with positive opinions focus mainly on personal interests, while others focus on the interests of the company and society; people's subjectivities are higher when they express extremely negative or extremely positive emotions. Distributive justice and interactional justice are distinguishable with a high degree of differentiation in the cluster map. Originality/value Previous research has inadequately addressed public apprehensions about remote work during emergencies, particularly from a justice-based perspective. This study seeks to fill this gap by examining how justice theory can shed light on the public's views regarding corporate policy-making during emergencies. The results of this study provide valuable insights and guidance for managing public opinion during such events.