{"title":"Multiple Relationships between Streaming and Linear TV: Examining Media Substitution Theory Using Big Data","authors":"Takayuki Yamatsu, Sang-gil Lee","doi":"10.1080/08838151.2023.2250039","DOIUrl":null,"url":null,"abstract":"With the prevalence of connected TV, streaming is replacing linear TV while expanding its functionality. To structurally explain this replacement based on functional similarity, we applied two-way fixed-effects regression to log data from 197,273 smart TVs in Japan from July 2019 to June 2022. Results showed that professional videos on demand primarily substituted linear TV’s recorded viewing, dramas, and movies, whereas substitution by YouTube was broader. Catch-up streaming substituted recorded viewing while complementing viewing without recording. These multiple relationships support the applicability of media substitution theory and foreshadow that functional expansion of streaming would further contribute to linear TV’s replacement.","PeriodicalId":48051,"journal":{"name":"Journal of Broadcasting & Electronic Media","volume":"46 1","pages":"0"},"PeriodicalIF":2.2000,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Broadcasting & Electronic Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08838151.2023.2250039","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
With the prevalence of connected TV, streaming is replacing linear TV while expanding its functionality. To structurally explain this replacement based on functional similarity, we applied two-way fixed-effects regression to log data from 197,273 smart TVs in Japan from July 2019 to June 2022. Results showed that professional videos on demand primarily substituted linear TV’s recorded viewing, dramas, and movies, whereas substitution by YouTube was broader. Catch-up streaming substituted recorded viewing while complementing viewing without recording. These multiple relationships support the applicability of media substitution theory and foreshadow that functional expansion of streaming would further contribute to linear TV’s replacement.
期刊介绍：
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.
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