{"title":"Demonstrating commitment","authors":"","doi":"10.1108/sd-10-2023-0148","DOIUrl":null,"url":null,"abstract":"Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Customer experience is now a relevant and important element to B2B sales, with investments in this area demonstrating increasing competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.","PeriodicalId":39796,"journal":{"name":"Strategic Direction","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategic Direction","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/sd-10-2023-0148","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Customer experience is now a relevant and important element to B2B sales, with investments in this area demonstrating increasing competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Strategic DirectionBusiness, Management and Accounting-Strategy and Management
CiteScore
0.10
自引率
0.00%
发文量
121
期刊介绍：
■Defining the strategic intent of your organization ■Initiating change - and ensuring it happens ■Learning from global competitors ■Managing information technology ■Protecting your technological lead ■Procuring, organizing and utilizing competitive information ■Recruiting, motivating and keeping people you need ■Using manufacturing as a strategic weapon
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