Articulation in ‘Image Event’: The Media Discourse from the Perspective of Post-Marxism

Abstract

Media discourse is the main ideographic system in the world today. Post-Marxist discourse theory, represented by Laclau and Mouffe, argues that media discourse no longer merely conveys information but, more importantly, it has a powerful constructive and representational power over reality. Post-Marxist discourse theory has been gradually applied to social science research, and has also been further developed in the field of communication studies. ‘Articulation’ is a very significant rhetorical practice in the discursive generation mechanism of image events. The basic idea of articulation is to discover and activate the relationship between things and specific discourses. Many of the image events are disseminated through the deliberate appropriation of a series of established discourses, discovering a hidden interface between the topic and the established discourse, which not only enables the production and recreation of a new discourse, but also gives the event a legitimate discursive underpinning. This article aims to provide a post-Marxist analysis of the media discourse interface that exists in the image event in order to broaden theoretical and methodological horizons and create new perspectives for the study of media discourse.