{"title":"A bibliometric and content analysis of marketing-finance interface research from 1986–2021","authors":"Qijia Liao, Le Yang, Edward Junhao Lim","doi":"10.1080/08963568.2023.2263984","DOIUrl":null,"url":null,"abstract":"AbstractThis article applies bibliometric analysis and content analysis in Marketing-Finance interface research. In the bibliometric analysis, the authors applied performance analysis and science mapping to analyze the research themes and the thematical evolvement between 1986 and 2021. In the content analysis, the authors analyze articles published between 2017 and 2021 to reveal new topics, new methods, and potential gaps for future research.Keywords: Bibliometricscontent analysismarketing-finance interface Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementThe data that support the findings of this study are openly available in Open Science Framework (OSF) at doi.org/10.17605/OSF.IO/V6G5A.","PeriodicalId":44062,"journal":{"name":"Journal of Business & Finance Librarianship","volume":"5 1","pages":"0"},"PeriodicalIF":0.8000,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business & Finance Librarianship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08963568.2023.2263984","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
AbstractThis article applies bibliometric analysis and content analysis in Marketing-Finance interface research. In the bibliometric analysis, the authors applied performance analysis and science mapping to analyze the research themes and the thematical evolvement between 1986 and 2021. In the content analysis, the authors analyze articles published between 2017 and 2021 to reveal new topics, new methods, and potential gaps for future research.Keywords: Bibliometricscontent analysismarketing-finance interface Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementThe data that support the findings of this study are openly available in Open Science Framework (OSF) at doi.org/10.17605/OSF.IO/V6G5A.
期刊介绍：
The Journal of Business & Finance Librarianship is an innovative quarterly journal that provides you with useful articles about the creation, organization, dissemination, retrieval, and use of business information. This refereed journal covers the business information needs of special libraries, academic libraries, and public libraries, as well as information services and centers outside of the traditional library setting. You"ll find that the journal is international in scope, reflecting the multinational and international scope of the business community today. The immediate focus of the journal is practice-oriented articles, but it also provides an outlet for new empirical studies on business librarianship and business information.
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