S.W.O.T. diagnosis of the production system of dried mango slices produced in the North of the Cte dIvoire

Abstract

The study aimed to characterize the production system of dried mango slices in Côte d'Ivoire. The objective was to assess the production environment of dried mango slices sold on the national and international markets. To do this, a non-participant observation and a semi-directive interview were carried out using an observation grid (description of the different production operations) and an interview guide (13 people interviewed). The aim was to identify the strengths, weaknesses, opportunities and threats of the dried mango slices production system through a SWOT analysis. The diagnosis revealed several strengths, notably the proximity of the production unit to its customers and the very good reputation of the production unit. In addition, the analysis of the external environment showed opportunities (non-competitive local market, packaging and sale of by-products, availability and accessibility of fresh mangoes, etc.). On the other hand, problems of management, capacity building on production and good manufacturing practices have been identified. In addition, the lack of standards to ensure the quality of the finished product and the lack of bank financing were identified as threats to the existence of this activity. The proposed efficient corrective actions will make it possible to further guarantee the hygienic and marketable quality of dried mango slices produced in Côte d'Ivoire.   Key words: SWOT diagnosis, dried mango slices, production system, market, Côte d'Ivoire.