A Study on the Promotion Strategy of Local Governments Using YouTube Shorts - Focusing on the Contents of Shorts on the Official YouTube Channel in Yeongju, Gyeongsangbuk-do -
{"title":"A Study on the Promotion Strategy of Local Governments Using YouTube Shorts - Focusing on the Contents of Shorts on the Official YouTube Channel in Yeongju, Gyeongsangbuk-do -","authors":"Hak-Min Lee, Jong-Hoon Lee","doi":"10.9717/kmms.2023.26.10.1312","DOIUrl":null,"url":null,"abstract":"Smartphone has become an essential item beyond the level of convenience. Along with the proliferation of smartphones, promotional media is rapidly shifting from traditional legacy media to new platforms like SNS(Social Networking Services). Government agencies and local authorities are also making significant efforts to utilize social networking for promotion, communication, enhancing region awareness, and improving their image. The YouTube Shorts content of Yeongju City in Gyeongsangbuk-do recorded over 30 million views in just one year, receiving a great response. This study analyzes what elements of Yeongju City","PeriodicalId":16316,"journal":{"name":"Journal of Korea Multimedia Society","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Korea Multimedia Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9717/kmms.2023.26.10.1312","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Smartphone has become an essential item beyond the level of convenience. Along with the proliferation of smartphones, promotional media is rapidly shifting from traditional legacy media to new platforms like SNS(Social Networking Services). Government agencies and local authorities are also making significant efforts to utilize social networking for promotion, communication, enhancing region awareness, and improving their image. The YouTube Shorts content of Yeongju City in Gyeongsangbuk-do recorded over 30 million views in just one year, receiving a great response. This study analyzes what elements of Yeongju City
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
