Exploring travel blogs on tourism and landscape heritage: representations of the Swiss Alps

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Heritage Tourism Pub Date : 2023-09-11 DOI:10.1080/1743873x.2023.2237617

Emanuele Mele, Linde Egberts

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Abstract

Alpine tourism is one of the most popular forms of travel. Despite the prominence of information and communication technology in shaping travel perceptions and behaviour, a research gap has been identified concerning how this phenomenon is represented online. By taking the case of Alpine tourism in Switzerland, in this qualitative research we use a thematic content analysis to investigate themes and narratives about Alpine landscape and tourism in 158 blog posts. Findings show, first, that Alpine tourism representations can be grouped into six themes: Accessible Mountains, Captured Landscapes, Isolated Land, Healing Place, Cultural Discovery, and Natural Heritage. Second, representational narratives that can be ascribed to the Authorised Heritage Discourse appear to coexist with counter-narratives where the purely visual and aesthetic aspects of the Alps are combined with critical, experiential, and cultural elements. Research implications include the role of visual experiences in heritage representation and commodification, and the importance of integrating blogs in mountain tourism destination websites.

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探索关于旅游和景观遗产的旅游博客:瑞士阿尔卑斯山的代表

高山旅游是最受欢迎的旅游方式之一。尽管信息和通信技术在塑造旅游观念和行为方面发挥了重要作用，但关于这种现象如何在网上表现出来，研究仍存在空白。以瑞士的高山旅游为例，在这一定性研究中，我们使用主题内容分析来调查158篇博客文章中关于高山景观和旅游的主题和叙述。研究结果表明，首先，高山旅游的表现可以分为六个主题:无障碍的山脉、被捕捉的景观、孤立的土地、治愈的地方、文化发现和自然遗产。其次，可以归因于授权遗产话语的代表性叙事似乎与反叙事共存，其中阿尔卑斯山的纯粹视觉和美学方面与批判，经验和文化元素相结合。研究结果包括视觉体验在遗产呈现与商品化中的作用，以及整合部落格在山地旅游目的地网站中的重要性。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.