LIFESTYLE CHANGES BETWEEN GENERATIONS POST COVID 19

Abstract

After Covid-19 passed, Indonesia\'s economic situation has not recovered, so there is still a lot of unemployment and job switching. Reduced income leads to lifestyle changes. This research used an online survey method using bit.ly from May to mid-August 2023. The data required are secondary data from literature and online data. Samples were taken using simple random sampling as many as 529 respondents. After Covid-19 was revealed, there was a 65.8% job change and there was a 53.3% decrease in income. Lifestyles between generations are different after Covid-19, the factors that significantly different are hanging out, recording expenses, doing saving, carrying out healthy and environmental education. In addition, there is an awareness of healthy living and protecting the environment, especially in generations Y and Z. This research is used full for producers and stakeholders in developing business strategies, so there is business continuity and for government in formulating policies to improve community welfare and protect the environment